Marketing Specialist focused on Social Media
Location: Remote
Annual Compensation: $60,000 to $70,000 DOE
The Marketing Specialist will focus on brand and social media marketing efforts across the Global Medical Response (GMR) family of companies. This person is responsible for planning, implementing and monitoring the company's Social Media strategy to increase brand awareness, increase sales and improve overall brand marketing efforts. The specialist will be a member of a highly integrated and energetic Marketing and Communications team that works very closely with key stakeholders and local operations to implement the company’s social marketing strategy. Our ideal candidate will possess excellent communication and social media skills, exhibit a positive attitude, demonstrate exceptional customer service focus and be highly organized.
Responsibilities:
- Develop and implement brand management strategies to increase brand awareness and loyalty.
- Create, curate and manage content for social media platforms, ensuring alignment with brand guidelines.
- Monitor and analyze social media performance metrics to optimize campaigns and drive engagement.
- Collaborate with cross-functional teams to ensure cohesive messaging and branding across all marketing channels.
- Stay up-to-date with industry trends and best practices in social media and brand management.
- Manage social media advertising campaigns, including budget allocation and performance tracking.
- Engage with our online community, responding to comments and messages in a timely and professional manner.
- Conduct market research to identify trends, competitor activities, and opportunities for brand growth.
- Create and maintain a content calendar to ensure consistent and timely delivery of marketing materials.
- Assists in crisis communication response working cross-functionally to protect the brand. Monitoring and posting would be a continuous, daily task extending outside of business hours on occasion.
- Analyze and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
- Implement strategic brand initiatives for recruiting including campaigns, events, digital marketing, community relations and PR.
Qualifications:
Education and Experience:
- Three years of related professional experience in social media marketing are required.
- Strong understanding of social media marketing and content creation on multiple social platforms.
- Ability to manage multiple social media campaigns for multiple brands and effectively communicate content strategy.
- 4-year degree in marketing, communications, or closely related field.
Skills
- Excellent writing, communication skills required.
- Strong organizational skills required.
- Demonstrated project management skills required.
- Strong creativity, judgment, enthusiasm and customer-service focus are strongly desired.
- Proficiency in Hootsuite or other social media platforms.
- Familiarity with Adobe Creative Suite preferred.
- Familiarity with EMS or related industry a plus.
Why Choose GMR? Global Medical Response (GMR) and its family of solutions are dedicated to delivering compassionate, quality medical care, primarily in the areas of emergency and patient relocation services. Here you’ll embark in meaningful work that will make an impact on you and the customers we service. View our employees’ stories on how we provide care to the world at www.AtaMomentsNotice.com.
#LI-AM1
#LI-REMOTE
The Application window for this position is anticipated to close on 1/3/25
Check out our careers site benefits page to learn more about our comprehensive benefit options, which include medical, vision, dental, 401k, disability, FSA, HSA, EAP, vacation and paid time off.
