Role Overview
We are seeking an Off-Page SEO specialist to play a pivotal role in TELUS' new Generative Engine Optimization (GEO) strategy. In this role, you will be at the forefront of how TELUS appears in AI-powered search results, monitoring and optimizing our brand's citations, mentions, and authority across generative AI platforms. You will combine SEO expertise with digital marking and PR understanding and cutting-edge AI citation tracking to build TELUS' digital authority and visibility.
This is an exciting opportunity to shape the future of search at one of Canada's most recognized brands, working cross-functionally with content, PR, product, and brand teams to amplify TELUS' presence in both traditional search and emerging AI-driven discovery platforms.
Key Responsibilities
Generative Engine Optimization (GEO) & AI Citation Monitoring
- Monitor, track, and analyze TELUS’ citations and brand mentions within AI-generated search results using platforms like Ahrefs, Meltwater AI Lens, and other emerging GEO tools
- Develop and maintain dashboards and reporting frameworks to measure AI visibility, citation accuracy, and share of voice in generative search results
- Identify opportunities and risks related to AI-generated brand mentions, working proactively to optimize how TELUS is represented by AI systems
- Stay ahead of industry trends in GEO, LLM optimization, and AI search behavior to inform strategy
Digital PR & Earned Media
- Collaborate with the PR team as they develop and execute digital PR campaigns aimed at earn high-quality backlinks and brand mentions from authoritative publications, industry outlets, and relevant digital platforms
- Collaborate with TELUS' corporate communications and PR teams to align SEO objectives with broader brand storytelling initiatives
#LI-REMOTE
