Product Marketing Manager (Stablecoin & Fintech)
Location: Remote (Global) / NYC-Hybrid Preferred
Type: Full-Time
We are a mission-driven fintech firm on a quest to transform how money moves globally. We believe that stablecoins are the future of financial infrastructure—faster, more open, and more efficient than the siloed systems of today. Backed by world-class investors like Paradigm and Dragonfly, we are building a full-service platform that makes issuing, managing, and integrating digital dollars seamless for developers and institutions alike.
As our Product Marketing Manager, you will be the critical bridge between our engineering team and our users. This is a strategic, hands-on role that owns the full customer lifecycle. You aren't just a marketer; you are a storyteller and a trusted advisor who shapes how the world discovers our products, how customers are onboarded, and how they grow with us over time.
Key Responsibilities
- Positioning & Messaging: Translate complex technical features into compelling narratives that connect our stablecoin solutions to tangible business outcomes for fintechs and institutions.
- GTM Strategy: Design and execute end-to-end Go-to-Market campaigns for new products, managing everything from initial planning to post-launch adoption analysis.
- Customer Lifecycle Management: Own the post-acquisition journey—creating programs for onboarding, activation, and long-term retention.
- Strategic Advisory: Act as a technical advisor to key partners, helping them troubleshoot blockers and track success metrics to ensure they achieve their financial goals.
- Cross-Functional Connector: Serve as the "Voice of the Customer" internally, ensuring Product, Engineering, and Sales teams are aligned on market needs and product narratives.
- Experience: 3+ years in a Product Marketing role with a track record of driving measurable metrics like product adoption and activation.
- Domain Expertise: Direct experience in Web3, blockchain, or fintech is required. You should be comfortable in data-heavy discussions and able to grasp complex technical products quickly.
- Analytical Storytelling: You use data to find the "why" and can turn those insights into sharp, actionable recommendations.
- Communication: Exceptional writing skills with the ability to influence both leadership and technical cross-functional teams.
- Agility: You thrive in fast-paced, high-velocity environments and can remain steady and empathetic under the pressure of a scaling startup.
- Bonus Points: Experience that blends product marketing with customer success or account management.
- Competitive Compensation: High-tier base salary and meaningful equity/token incentives.
- Modern Infrastructure: Work on foundational financial technology alongside a team with a high bar for excellence.
- Unlimited PTO: We value high output and trust our team to manage their own time and recovery.
- Remote-First Culture: Collaborate with a global team while maintaining the discipline of a high-performance finance firm.
- World-Class Backing: Support from top-tier VCs in the crypto and technology space.
Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.
Commitment to Equality and Accessibility:
At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.
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