Location: Fully Remote
Reports To: Performance Marketing Manager
Job Overview:
Are you passionate about affiliate marketing, influencer partnerships, and community growth? Do you thrive on building relationships, analyzing performance, and creating campaigns that drive real results?
We’re looking for an Affiliate & Ambassador Growth Manager to own and grow our affiliate programs, creator partnerships, and brand ambassador community. In this role, you’ll develop strategies that increase sales, conversions, and new customer acquisition while fostering long-term connections with affiliates, ambassadors, and creators who love our brand. If you’re data-driven, relationship-focused, and excited about connecting authentically with the crafting, DIY, and maker community, we’d love to meet you.
Key Responsibilities:
Affiliate Program Management & Growth
- Oversee and optimize affiliate programs across partner networks to drive performance and maximize ROI.
- Recruit, onboard, and nurture relationships with new and existing affiliates, ensuring alignment with business goals.
- Develop and execute strategies to increase sales, conversions, and new customer acquisition.
- Monitor affiliate performance, identifying opportunities to improve efficiency and scale results.
- Design and implement commission structures, promotional campaigns, and incentive programs to boost engagement.
- Provide affiliates with up-to-date marketing assets, product info, and performance best practices.
- Analyze key metrics (sales, conversion rate, CPA, ROAS) and deliver regular performance reports and insights.
- Explore new networks, technologies, influencers, and content partners to expand reach.
- Collaborate with Paid Media, CRM, and Digital Marketing teams to integrate affiliate initiatives into broader campaigns.
Ambassador Program Management & Growth
- Own our brand ambassador program - from monthly content planning to campaign execution.
- Manage, grow, and elevate relationships with creators and superfans, building long-term partnerships.
- Develop a content calendar in collaboration with ambassadors, ensuring authentic, on-brand storytelling.
- Coordinate outreach, negotiations, and contracts with ambassadors and influencers.
- Track and analyze ambassador program performance, including reach, engagement, and conversions.
- Provide monthly insights and recommendations to optimize future campaigns.
- Lead the transformation of our ambassador program from a manual, spreadsheet-driven process into a scalable, best-in-class program.
What Success Looks Like
- A thriving affiliate program delivering measurable growth in revenue and new customers.
- Engaged ambassadors who consistently create high-quality content that drives awareness and conversions.
- Clear performance reporting and actionable insights shared regularly with leadership.
- Strong internal collaboration that aligns affiliate and ambassador efforts with overall marketing goals.
About Us
Local Crafts, (formerly Premier Needle Arts (PNA)), manages a variety of well-known brands, including Jimmy Beans Wool, Madeline Tosh, DellaQ, Connecting Threads, Knit Picks, Superior Threads, Crochet.com and Berroco. Our hands-on approach helps us provide fabrics, threads, yarns, and tools that meet our customers' preferences while maintaining exceptional quality.
Available through dedicated consumer websites, Amazon, wholesale distributors, local retail partners, and consumer shows, our products are loved by craft enthusiasts at every level. We help our customers love what they make!
As an equal opportunity employer, Local Crafts is committed to creating and maintaining a supportive and inclusive work environment. We empower each team member to reach their full potential and foster an atmosphere that inspires creativity among our customers.
Our Commitment to Inclusion
We believe crafting is for everyone and so is working here. Creativity thrives when different voices, perspectives, and experiences come together. We welcome team members of all races, ethnicities, ages, religions, identities, orientations, abilities, and backgrounds.
If you’re excited about this role but don’t meet every single requirement, we encourage you to apply anyway. We know the best teams are built by people who bring curiosity, a willingness to learn, and a love for what they do.
Required Skills & Experience:
- 3–5 years of experience in affiliate marketing, influencer/creator partnerships, or community growth roles.
- Strong understanding of affiliate networks, tracking platforms, and performance marketing metrics (CPA, ROAS, LTV, etc.).
- Demonstrated ability to build and scale partnerships, from recruitment and onboarding through long-term relationship management.
- Proven track record of driving measurable growth through data-driven decision-making and campaign optimization.
- Experience creating and managing incentive structures, commission models, and performance-based campaigns.
- Excellent analytical skills with the ability to translate data into actionable insights and recommendations.
- Strong project management skills – able to juggle multiple programs, deadlines, and partner relationships.
- Exceptional communication and negotiation skills, with the ability to influence partners and work cross-functionally with internal teams.
- Proficiency in Excel/Google Sheets, CRM platforms, and affiliate tracking tools (e.g., Impact, Refersion, ShareASale, or similar).
Preferred Expertise
- Experience building or scaling a brand ambassador or creator program from scratch.
- Background working with consumer brands in e-commerce, retail, or lifestyle products.
- Familiarity with content creation and social media platforms (Instagram, TikTok, YouTube, Pinterest).
- Creative mindset with the ability to collaborate on campaign ideas and storytelling with ambassadors.
- Passion for crafting, knitting, crocheting, sewing, DIY, or handmade goods, with an authentic connection to creative communities.
- Previous experience transitioning programs from manual processes to scalable systems or tech-enabled platforms.
Our compensation package is designed to match industry standards and account for factors like your geographical location as well as the experience and the skills you bring.
- Proficient-level experience falls toward the lower to mid-range.
- Strategic-level experience may be considered at the upper range.
The starting pay range for this position is: $70,000-$80,000 per year.
Benefits
We offer a generous benefits package, including:
- Multiple medical, dental and vision plan options after 30 days (with company contributions to the premium costs)
- Healthcare Savings and Flexible Spending Accounts
- Company-paid Life, Short and Long-Term Disability, and worldwide travel assistance benefits
- Voluntary life and income replacement plans
- 401(k) Retirement Savings Plan with Employer Match
- Paid time off and holiday pay
- Employee discounts at all Local Crafts companies!
