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Job Overview
We are looking for a motivated and detail-oriented individual to join our marketing team as an Entry-Level Paid Search Specialist. This is an excellent opportunity for someone who is eager to start a career in digital marketing, particularly in paid search (SEM) campaigns. In this role, you’ll assist in managing, optimizing, and analyzing paid search campaigns across platforms like Google Ads and Bing Ads, helping us drive growth and achieve business objectives.
You don't need prior experience or a formal degree—just a strong interest in digital marketing, an analytical mindset, and a passion for learning. If you’re ready to dive into the world of paid search marketing and grow your skills, we encourage you to apply!
Key Responsibilities
- Assist in Campaign Setup & Management
- Help create and launch paid search campaigns on Google Ads, Bing Ads, and other search platforms.
- Support keyword research and assist in ad creation, ensuring alignment with campaign goals.
- Monitor daily performance and report on campaign metrics like clicks, impressions, and conversions.
- Optimization & Reporting
- Assist with optimizing campaigns to improve performance (e.g., adjusting bids, targeting, and ad copy).
- Help analyze campaign data to identify trends and opportunities for improvement.
- Prepare regular reports and assist in presenting campaign results to the team.
- Learn & Develop
- Participate in ongoing training and professional development related to paid search and digital marketing best practices.
- Stay up-to-date with industry trends, search engine algorithm changes, and new features in Google Ads, Bing Ads, and other search platforms.
- Collaborate with the Marketing Team
- Work closely with the digital marketing team to ensure campaigns are aligned with broader marketing goals.
- Support other team members with tasks related to paid search, such as landing page optimization and A/B testing.
Qualifications
- Education:
- No formal degree required—high school diploma or equivalent is acceptable.
- A strong desire to learn and grow in digital marketing is essential.
- Experience:
- No prior job experience is necessary, though any internships, personal projects, or coursework related to digital marketing is a plus.
- Skills & Abilities:
- Strong interest in digital marketing and paid search advertising.
- Analytical mindset and attention to detail.
- Familiarity with basic online marketing concepts is helpful, but not required.
- Ability to work independently and as part of a team.
- Basic computer skills (Microsoft Excel/Google Sheets) and comfort with learning new software/tools.
- Excellent written and verbal communication skills.
Preferred Traits
- Strong curiosity and eagerness to learn about digital marketing trends and techniques.
- Problem-solving mindset and willingness to take initiative.
- Comfortable with data and numbers, with a focus on improving performance.
What We Offer
- Training & Development: Full training provided to help you succeed in this role and advance your career in digital marketing.
- Growth Opportunities: Room for growth and advancement as you gain experience and develop new skills.
- Supportive Work Environment: Collaborative team culture with ongoing mentorship.
- Flexible Working: Remote work options and flexible working hours.
- Competitive Pay & Benefits: Entry-level compensation with opportunities for performance-based incentives.
How to Apply
To apply, please submit your resume (or a brief summary of your background, if you don’t have a traditional resume) along with a cover letter explaining why you’re interested in this entry-level role and how you’d approach learning about paid search. We look forward to hearing from you!
