Own the Growth: Driving Business Outcomes through 1:1 Communications.
Our team and what we’ll accomplish together
Join the Comms & Personalization (C&P) team and drive the future of marketing innovation! Our vision is to Reinvent how we engage with our customers—delivering highly relevant messages on their preferred channels at the perfect moment to maximize sales, ROI, and operational efficiency, all powered by automation and AI. As the Senior Strategy Manager for 1:1 Comms Growth, you will be a key leader in realizing this vision, taking full ownership of the business growth and sales accountability for your core business portfolios through strategic leadership, data-driven decision-making, performance optimization, and identification of new growth opportunities.
What You'll Do
Strategic Targets Ownership
- Collaborate with Marketing and Digital GTM teams to set and drive 1:1 communication targets for your core business portfolios, taking full ownership of sales and growth accountability
Performance Insights and Optimizations
- Maintain a hands-on watch on all KPIs, clearly articulating the business drivers behind performance shifts (tactics, offers, conversion improvements)
- Analyze performance data to identify opportunities, diagnose issues, and translate insights into clear actions and business recommendations.
- Partner closely with GTM teams to optimize underperforming areas and turn business priorities into targeted action plans.
- Develop and execute outbound and inbound channels orchestration strategies to effectively retarget customers via 1:1 mediums based on web, app, or inbound call behavior.
Portfolio Ownership
- Lead the prioritization of 1:1 communications initiatives within your business area, partnering with Marketing and Channels to determine which campaigns and tactics should move forward based on business outcome and ROI. In parallel, work with Marketing, Product, and Engineering teams to prioritize enabling capabilities and define the roadmap needed to deliver against business needs and maximize value.
- Lead your cross-functional stakeholders in effective campaign planning, launching campaigns on time, continuous performance monitoring, insight generation, and data-driven optimization to ensure the team consistently achieves its business goals, effectively leveraging our 1:1 mediums
- Serve as the primary point of contact for your assigned business area on behalf of the C&P team, managing all requests related to targets, performance, opportunities, and capabilities
Executive Presentation & Storytelling
- Lead the development and delivery of executive-level, data-driven presentations to articulate key business outcomes, strategic direction, and new growth opportunities to senior leadership through compelling storytelling.
