The Senior Product Manager, Internet Connectivity Value Propositions, will develop and execute strategic, data-driven value propositions that differentiate TELUS and deliver measurable customer value. In this role, you will lead the definition and implementation of offer strategies that establish TELUS as the market leader in home connectivity. Combining strategic vision with meticulous execution, you will leverage market insights and deep consumer understanding to create and launch differentiated internet connectivity offerings. Your focus will be on driving household acquisition and retention to achieve sustainable, profitable market growth.
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Own the creation of differentiated value propositions for internet connectivity, grounded in customer research, behavioural insights, and a deep understanding of customer needs and pain points.
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Utilize market analytics, segmentation, and performance data to identify opportunities and refine messaging that will drive customer acquisition, reduce churn, and support accretive base migrations.
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Translate insights into compelling offers that resonate with customers and reinforce TELUS’ brand promise.
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Organize and lead cross-functional teams supporting activities throughout the customer lifecycle to design offers that are meaningful to customers at every stage of their journey, from new acquisition to plan upgrades and retention.
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Work closely with the pricing team to design innovative rate plans and offer structures that reflect customer value, market dynamics, and enhance the TELUS brand position.
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Influence the evolution of TELUS’ home solutions bundling strategy, integrating services in ways that deliver enhanced value, convenience, and customer loyalty.
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Interlock with the Chief Product Office to drive product and systems roadmap in synchronization with the overall value proposition strategy.
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Partner with the marketing communications team to bring value propositions to life through clear, impactful messaging that differentiates TELUS in the marketplace.
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Ensure go-to-market plans are fully interlocked with channel go-to-market teams and aligned with the customer insights, value proposition strategy, and competitive positioning.
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Stay ahead of evolving customer expectations, emerging trends, and competitor value proposition evolutions to continuously inform and refine our offerings.
