Description
WEBINAR MARKETING MANAGER
REMOTE, ANY ALLOWABLE STATE
EGNYTE YOUR CAREER. SPARK YOUR PASSION.
Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact, and every Egnyter should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:
Invested Relationships
Fiscal Prudence
Candid Conversations
ABOUT EGNYTE
Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com.
We are seeking a strategic Webinar Marketing Manager to act as the primary architect of our hosted and 3rd party webinar programs. This role sits at the critical intersection of Product Marketing, Demand Generation, and Sales. You won’t just be "running Zooms"— you will be translating industry trends, product value propositions and use cases into high-engagement events. You’ll own the entire lifecycle, from the calendar creation to the first promotional email in Marketo to the follow up sequence in Outreach and post event on demand promotions. In addition to owning the webinar program you will also contribute to other demand gen initiatives as needed.
WHAT YOU’LL DO:
Planning and Strategy
- Own calendar of 15+ webinars a month. Planning targeted, compelling webinar themes & topics in partnership with Campaigns and Product Marketing, managing timelines and deliverables.
- Align strategy with broader Demand Generation campaigns and Field events, ensuring webinar offers align with themes, buyers’ journey and pipeline goals.
- Work with presenters (Customers, Prod. Marketing, Subject Matter Experts) to ensure they deliver valuable, compelling content.
- Ensure all campaign assets (landing pages, emails, social, slide decks) adhere to current messaging and brand guidelines.
Driving Registration & Audience Growth
- Develop targeted multi-channel promotion plan (email, web, social, 3rd party associations & publications) to drive registrations and attendance.
- Manage program execution including timeline, deliverables, specifications, and SLAs to rapidly generate compelling high-converting landing page and email copy, social snippets, for multi-channel promotions. Leverage AI to and speed up execution and optimize.
- Work with Campaign opps team to build and manage programs in Marketo, including registration forms, confirmation triggers, and calendar invites.
- Database Segmentation: Identify and target specific segments to ensure the right audience is targeted.
Day-of Production & Execution
- Technical directing within the Zoom platform, managing the green room, audio/video checks, and slide transitions.
- Live Engagement: Moderate live Q&A, launch strategic polls, and manage "Call to Action" buttons to drive mid-webinar demo requests.
- Troubleshooting: Serve as the primary point of contact for technical glitches, ensuring a seamless experience for speakers and attendees.
- AI Repurposing: Use AI video tools to identify high-value moments and quickly clip them for "snackable" social content for the campaigns, email team, and sales reps.
Sales Enablement & Follow-Up
- Build and deploy sequences in Outreach for XDRs, including personalized talking points and offers based on attendee engagement.
- Configure automated workflows to ensure "Hot Leads" are routed to the appropriate AE in Salesforce immediately.
- Translate attendee behaviors (e.g., questions asked, time spent) into "intent signals" visible to Sales within their SFDC view.
- Deliver a 24-hour turnaround kit for Sales, including a session summary, attendee "hot lists," and pre-written email templates.
Performance Reporting
- Use Tableau, SFDC and Marketo to track and report on end to end campaign performance
- Tracking, reporting and analyzing campaign and tactic performance using data-driven insights.
- Optimizing based on performance and targets
YOUR QUALIFICATIONS:
- Up to 5+ years in B2B Demand Generation, or Digital Marketing.
- Cross-Functional Diplomat, proven experience partnering with Digital Marketing, Product Marketing, Marketing Ops, Marketing Campaigns, and Sales to hit demand gen. pipeline targets.
- Experience with Zoom Webinars, Marketo, Stensul, OutReach, Asana, Tableau and Salesforce (SFDC).
- Sales Engagement - Experience working in a tight sales-marketing partnership; enable XDR with pre and post event engagement
- Proficiency in AI tools for copy generation and in event engagement and program scaling
- Knowledge and experience in demand gen campaigns (i.e. cost per lead, meeting makers, sponsored webinars) a plus, as the role may include diving in to assist with demand gen campaigns
- Excellent communication (verbal and written) and stakeholder management skills, with proven ability to manage multiple projects at once and keep the team informed of status.
- Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment, with excellent time management skills.
COMPENSATION:
- Our compensation reflects the cost of labor across multiple U.S. geographic locations, and pay varies based on defined markets. The standard base pay range for this position across the U.S. is $90k - $105k annually. Pay varies by work location and may also be dependent on job-related skills, knowledge, and/or experience. During the interview and/or hiring process, your recruiter can share more information about the compensation package specific to the role and job location.
BENEFITS:
- Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
- Paid holidays and sick time
- 401(k) with company match
- Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
- Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
- Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
- Gym, cell phone, and internet reimbursement
- Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
- Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
- Your own Egnyte account with lifetime access
- HealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one place
- One Medical virtual care, providing you with healthcare access across the country
Equal Employment Opportunity
Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Egnyte, Inc.'s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.
At Egnyte, we embrace our unique differences and thrive on the individuality of our employees, our products, our customers, our investors, and our communities. Our global Egnyte Employee Communities (EECs) support representation and foster connectedness across our varied workplace. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.
Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of hr@egnyte.com. Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact hr@egnyte.com. To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy.
