About Us
Decklar Corporation
Decklar is transforming global supply chains with AI-powered decision intelligence and sensorless visibility. Over 300+ enterprises worldwide trust us to make their supply chains predictive, agile, and resilient.
Our culture is built on responsible rebellion—challenging conventions, embracing diversity, and empowering bold thinkers to solve high-stakes problems. At Decklar, you’ll collaborate across geographies, grow without limits, and help shape the future of supply chain intelligence.
We’re backed by leading global investors and headquartered in Silicon Valley, with offices worldwide.
👉 Learn more at www.decklar.com
Job Description
This is a remote position.
Job Title: Senior Digital (Growth) Marketing Specialist
Workplace type: Remote or Hybrid (Hybrid if candidate lives in Mumbai or Ahmedabad)
Location: India
Job Type: Full Time
Team: Growth / Marketing
Reports to: Senior Manager, Marketing
About Decklar:
Decklar (formerly Roambee) pioneers Real-Time Decision AI with Unified Visibility, reshaping the supply chains of Global 2000 leaders to be transparent, automated, and sustainable. Within weeks, these enterprises transform key processes like replenishment, goods receipt, revenue forecasting, quality release, security, and asset management into dynamic, risk-informed operations.
Job Summary:
We’re hiring a Senior Digital (Growth) Marketing Specialist to drive measurable acquisition and lifecycle growth across content, SEO, paid media, website conversion, and email automation. You’ll orchestrate campaigns end-to-end, collaborate async with Product, Sales, and Sales Enablement, and use data rigor (and AI responsibly) to scale what works.
You’ll thrive here if you:
- Are passionate about blending AI & agentic automation with great storytelling
- Love testing hypotheses and scaling the winners.
- Work async-first across time zones with crisp documentation.
- Understand enterprise B2B funnels and revenue-focused digital marketing.
- Are comfortable owning programs end to end, from campaign setup to pipeline reporting.
- Enjoy working in a fast-moving scale-up where processes are still being built.
Key Responsibilities
- Growth Campaigns: Plan and execute multi-channel campaigns across SEO, content, paid search/social, retargeting, and communities to drive demos and signups.
- Website & CRO: Work directly with our agency and own landing pages and website management (copy, UX, forms etc) to improve conversion rates across the funnel and keep our branding aligned.
- Lifecycle & Automation: Design and manage automated email nurture and account-based programs in HubSpot, using segmentation, lead scoring, behavior-based triggers, and workflow automation to drive pipeline, re-engagement, and expansion.
- Content-Driven Demand: Use existing content assets to power digital campaigns across email, paid media, content syndication, and ABM, optimizing messaging, targeting, and conversion paths to generate qualified pipeline.
- SEO & Organic: Grow qualified organic traffic via technical SEO basics, topical authority, internal linking, schema, and programmatic SEO (where relevant).
- Paid Media & Digital Acquisition: Manage budgets and execute paid campaigns across LinkedIn, Google search, and retargeting channels, optimizing keywords, audiences, messaging, and landing pages to drive qualified leads and pipeline.
- Attribution & Analytics: Own reporting across the full funnel—MQL to SQL to pipeline—building dashboards that track channel performance, conversion rates, and campaign contribution, with weekly insights and optimization plans
- Sales, Enablement & Product Alignment: Work closely with Sales, Sales Enablement, and Product to support digital marketing initiatives, align on target accounts and messaging, and improve lead follow-up and pipeline conversion.
- Community & Social: Engage in relevant communities, events, and social channels; amplify product launches and customer stories.
- Build & Manage the Entire Marketing AI Stack: Use AI responsibly for research, ideation, and drafting—ensuring brand voice, accuracy, and originality—and automate effectively with agentic AI to scale & derive results on auto-pilot.
Success in the First 90–180 Days
- Envision & build Decklar’s Marketing AI stack post it’s rebrand in Sep 2025
- Launch and optimize core digital demand programs across LinkedIn, Google search, email nurture, and retargeting.
- Establish clear MQL, SQL, and pipeline reporting across key digital channels.
