Join our team
We are looking for a strategic marketer to drive profitable growth across one of TELUS’ most significant and fastest-growing opportunities - Home Internet in Eastern Canada. Expanding our market penetration in Eastern Canada is a critical priority for TELUS, and this role will play a key part in accelerating that growth.
In this role, you will lead the pricing, offer and bundling strategy for PureFibre East, PureFibre Quebec, and Koodo Internet, owning initiatives from strategy through execution. You will serve as the central point of accountability for new customer acquisition offers, balancing market competitiveness, customer value, and financial performance.
What you will do
Pricing and Offer Strategy
You'll spend your time balancing strategic planning with hands-on analysis - developing pricing frameworks, testing new offers, and translating data into business recommendations
- Own the end-to-end pricing strategy and offer toolkit - from promotional campaigns to discount frameworks - balancing competitiveness with sustainable performance
- Lead limited-time offer and competitive response strategies, grounded in financial analysis of loading volume, rate, and revenue outcomes
- Develop and present offer recommendations and trade-offs, quantifying impacts against targets to senior leadership for decision making
- Establish a quarterly offer and pricing strategy roadmap aligned to the business KPIs
- Maintain product policies, fee structures, and discount frameworks that support long-term customer value growth
- Partner with TELUS Mobility, Entertainment, and Security and Automation teams to create integrated bundling strategies that maximize cross-product adoption and customer lifetime value
Offer Execution and Performance Management
Beyond strategy, you'll own the day-to-day execution and performance of our offers, using data to continuously improve results.
- Translate approved strategies into execution by partnering with product, systems, and offer configuration teams to define requirements, prioritize delivery, and ensure offers are built, tested, and launched on time
- Manage the new customer acquisition offer suite, continuously optimizing based on performance insights and customer behaviour
- Identify customer and sales channel pain points, implementing solutions to improve loading and revenue outcomes
- Monitor and analyze offer performance metrics, delivering data-driven insights andrecommendations to senior leadership
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