Customer Advocacy Specialist

Outreach • Full-time • Remote • 2w ago

Design, launch, and manage incentivized customer advocacy programs that motivate participation through gifting, recognition, and exclusive experiences
Produce and manage a robust library of customer content including case studies, video testimonials, blogs, podcasts, webinars, and speaking engagements
Partner with customers to capture success stories and translate them into compelling assets for external marketing and internal sales enablement, including slides, one-pagers, and battlecards
Build and maintain a centralized, searchable content repository accessible to Sales, Marketing, and Customer Success teams
Manage end-to-end advocacy operations including intake, prioritization, approvals, fulfillment, and tracking across all programs
Own and optimize a customer gifting strategy - selecting, sourcing, and fulfilling meaningful gifts that strengthen relationships and reward advocates at key moments in the customer journey
Match Sales and Customer Success teams with the right customer advocates for RFPs, references, and live deal support
Track and report on program performance - including advocate engagement, gifting ROI, content utilization, and impact on pipeline and sales velocity
Proactively recruit new advocates and solve participation challenges to keep the program pipeline healthy and growing

3+ years of agency experience in customer marketing or advocacy in B2B technology environment
Experience producing a wide range of customer content - case studies, video scripts, internal sales slides, and testimonials - from concept through completion
Exceptional written and verbal communication skills with strong attention to detail and a knack for storytelling
Ability to build trusted relationships with customers and internal stakeholders, aligning advocacy efforts with business priorities
Solid understanding of B2B marketing fundamentals and how customer stories drive trust, pipeline, and revenue
Proven track record designing and running incentivized advocacy or loyalty programs, including gifting and recognition campaigns
Customer-first mindset with a deep ability to understand customer goals, pain points, and what motivates them to advocate
Preferred: Experience with gifting platforms, reference management tools, and AI tools to streamline and scale advocacy operations

Pay range: $81K - $95K

Flexible time off
401k to help you save for the future
Generous medical, dental, and vision coverage for full-time employees and their dependents
A parental leave program that includes options for a paid night nurse, and a gradual return to work
Infertility/assisted reproductive services benefit
Employee referral bonuses
Snacks and beverages in the Office, along with fun events to celebrate
Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military