Overview
The Content Marketing Manager builds, governs, and scales Carenet’s enterprise content engine to strengthen brand authority, accelerate inbound demand, and enable revenue growth. This role owns content strategy, editorial operations, copy quality, and performance management—ensuring Carenet tells a unified, compelling story across owned, earned, and paid channels.
By tightly aligning content to go-to-market priorities, Sales goals, thought leadership, PR, and digital demand efforts, this role ensures Carenet’s narrative is consistent, differentiated, and performance-driven. The Content Marketing Manager translates enterprise positioning into high-impact content that fuels awareness, engagement, pipeline influence, and sales enablement.
Responsibilities
How will Success in this Role be Measured?
Content Performance & Demand Impact
Measurable growth in organic traffic, engaged sessions, and content-sourced or content-assisted pipeline and revenue.
Narrative Consistency & Brand Governance
High adherence to brand voice, tone, messaging architecture, accessibility, and legal standards across all content, with minimal rework or compliance issues.
GTM & Editorial Discipline
On-time delivery of content aligned to quarterly GTM themes, solution campaigns, PR moments, and Sales priorities, with reduced last-minute or emergency edits.
Thought Leadership & Brand Authority
Increased executive bylines, analyst visibility, PR placements, and thought leadership asset performance, reflected in brand search growth and downloads.
Operational Excellence & Predictability
Reliable editorial workflows, clear intake and prioritization, strong vendor and SME management, and consistent delivery against editorial calendars.
Sales & Cross-Functional Enablement
Positive feedback from Sales, Product Marketing, and GTM teams on content usability, relevance, and effectiveness in supporting conversations and deals.
Sample Activities to Deliver the Goals
- Translate enterprise positioning and product marketing narratives into a unified content strategy with strict adherence to brand standards for voice, tone, terminology, and accessibility.
- Own and maintain Carenet’s editorial style guide and content governance framework, ensuring consistent application across owned, earned, and paid channels.
- Build and manage a 12-month editorial calendar aligned to quarterly GTM themes, solution launches, PR opportunities, analyst activity, and events.
- Develop full-funnel content packages—including POV blogs, reports, case studies, landing pages, email nurtures, and sales narratives—aligned to buyer journeys and ICPs.
- Write and edit high-impact long-form and short-form content, ensuring clarity, narrative consistency, SEO alignment, and message pull-through.
- Establish and enforce editorial QA workflows covering factual accuracy, claims substantiation, brand and legal compliance, accessibility, and pre-publish reviews.
- Partner with Digital Marketing to embed keyword strategies, schema, and conversion UX into web content and lead ongoing content refresh cycles based on performance data.
- Orchestrate content distribution across organic social, email, partner channels, and multi-format repurposing to extend reach and lifecycle value.
- Analyze content and campaign dashboards to optimize strategy based on traffic, engagement, MQL/SQO influence, and pipeline contribution.
- Collaborate with Product Marketing to translate solution narratives and BOMs into clear, usable sales content and enablement assets.
- Partner with PR and Analyst Relations to develop executive bylines and thought leadership that support earned media and analyst visibility.
- Source, coach, and manage SMEs, freelancers, and agency partners to scale production while preserving quality and brand voice.
- Work with Marketing Operations to improve intake processes, templates, RACIs, and workflow tools that increase predictability and reduce rework.
- Maintain and co-manage a centralized content library to ensure easy access, reuse, and consistency across cross-functional teams.
Qualifications
Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field; equivalent experience considered.
5–8+ years of experience in B2B content marketing, journalism, or copywriting; healthcare or enterprise services experience preferred.
Demonstrated ability to create content for complex, regulated, or technical business topics; portfolio required.
Strong editorial operations expertise, including governance, calendars, QA workflows, and content standards.
Proven hands-on copywriting and editing skills across long-form and short-form assets.
Experience managing freelancers, agencies, and cross-functional stakeholders to deliver content at scale.
Working knowledge of SEO, analytics, CMS platforms, and marketing automation tools.
Ability to align content strategy with GTM priorities, Sales goals, and demand generation efforts.
Strong organizational, communication, and collaboration skills, with a high attention to detail and brand stewardship mindset.
