General Manager — Roofing Leads Marketplace
Build the #1 roofing leads marketplace inside a category leader. We’re a U.S. lead-generation powerhouse (#1 by volume) launching several new verticals — and Roofing is first. We’re hiring the operator-founder who will take this business from 0→1→N, own the P&L, and turn velocity into market share.
Why this role matters
Turn a proven cross-vertical playbook into the go-to source of high-intent roofing leads nationwide.
Orchestrate the liquidity flywheel: attract quality homeowners, onboard and retain top contractors, optimize pricing and routing.
Convert growth into durable unit economics (strong LTV/CAC), best-in-class QA, and brand trust in a fragmented category.
Hire and lead a small, elite team to scale fast without breaking customer experience.
What you’ll lead & own
Full P&L for the Roofing business; quarterly planning, forecasting, and budget discipline.
GTM: define ICPs (homeowners & contractors), positioning, pricing, and channel mix (search, affiliates, partnerships, paid social).
Supply & demand liquidity: contractor acquisition, onboarding, SLAs, churn prevention, incentives.
Lead quality & routing: verification, scoring, geo-targeting, real-time dispatch (<30s), refunds/disputes policy
Performance marketing: daily experimentation, creative testing, ROI tracking, attribution truth.
Product & data: collaborate with engineering/design on scoring models, antifraud, dashboards; instrument metrics end-to-end.
Operations: playbooks, QA, compliance, payments, vendor management (dialers/call centers, data providers).
Team: hire A-players across growth, ops, partnerships; build a culture of ownership and speed.
Your first 90 / 180 days — outcomes
90 days:
Launch pilots in 3 states, sign 150+ active contractors with >80% KYC/QA pass.
Stand up routing with SLA <30s, refund rate <3%, fraud-rate <1%.
Hit first revenue milestone and prove LTV/CAC ≤ 6 months payback on core channels.
180 days:
Expand to 10–12 states, 500+ active contractors, CSAT/NPS >60.
Scale 2–3 profitable channels; introduce dynamic pricing and higher-intent products (appointments, live-transfers).
Close 2 strategic partnerships (manufacturers/associations/affiliates).
Publish operating cadence: weekly KPI reviews, monthly P&L, quarterly roadmap.
You’ll thrive here if you…
Are an operator-builder who loves messy 0→1 and makes decisions with incomplete data.
Write clearly, think in experiments, and ship daily.
Are obsessed with customer outcomes and unit economics.
Prefer ownership over consensus and do your best work at startup speed.
Must-haves
7–10+ years in two-sided marketplaces or home services (lead-gen, gig, local services) with direct P&L accountability.
Evidence of scaling a program from zero to multi-state with strong retention and QA.
Hands-on with performance marketing, funnel analytics, pricing, and ops playbooks.
Experience leading small, senior teams; recruiting, goal-setting, coaching.
US-friendly time zones; excellent written English.
Nice-to-haves
Roofing/home improvement domain knowledge.
Lead verification/antifraud, call-center/dialer stacks (e.g., routing, QA), appointment products.
Partner sales, channel deals, associations/manufacturers.
Spanish a plus.
What we offer
Compensation: $180,000 - $240,000 + bonus + meaningful equity (tell us what great looks like for you).
Remote-first, travel ~15–25% for market launches and partner events.
A proven multi-vertical playbook, real budget, and the autonomy to move fast.
A culture that values ownership, clarity, speed, and candor.
How to apply (2 steps)
Send your resume/LinkedIn.
Mandatory Application Step (short & sweet): in 5–7 sentences, outline the fastest experiment you’d run to sign 100 qualified roofing contractors in 14 days (channels, offer, QA, risk). Loom (2–3 min) optional. We review every application and respond.
We welcome candidates from all backgrounds and life experiences. If you’re excited about the role but don’t meet every single bullet, please apply — you might be exactly who we need.
