About Spree
Spree aggregates all loyalty points and stablecoins under one roof, transforming them into a single spendable, yield-bearing token (SP). By solving the cold start problem for rewards issuers and delivering under-commerced crypto-liquidity to merchants, Spree stands to become the backbone of stablecoin-based rewards and commerce. The result: a thriving ecosystem where everyone wins from the aggregation of liquidity, the power of DeFi, and the simplicity of one universal loyalty token.
Learn more at Spree.Finance.
About The Role
As Spree's Marketing Director, you will drive ecosystem expansion by working with Community, Product, and Go-To-Market teams to develop an engaged and responsive community that drives and supports the Spree Finance project, Spree Token, as well as providing Top of Funnel Business Development leads. You'll be the architect of our brand narrative and the driving force behind our market presence. You'll shape how the world understands and engages with our rewards infrastructure platform. You'll be responsible for developing marketing campaigns that establish us as the rewards infrastructure standard, while creating community messaging that enables Spree’s community to act as emissaries of Spree’s thought leadership around rewards and brand engagement.
Your Impact
- Develop and execute a comprehensive marketing strategy that positions Spree as the premier rewards infrastructure solution in the Web3 space
- Develop and evolve Spree’s brand narrative to ensure consistent messaging across channels, and drive trust with both institutional partners and retail users
- Establish marketing KPIs and build data-driven frameworks to measure impact, iterate on strategies, and demonstrate ROI
- Foster a culture of experimentation, ownership, and creative excellence
- Create data-driven strategies and feedback loops driving marketing insights that help inform product development and bolster product-market fit
- Design and execute co-marketing campaigns with our Rewards Infrastructure Clients that drive Community Engagement, Total Value Locked, and End-User growth
- Represent the company as a thought leader at industry events and in media, podcasts, and industry events
- Build and nurture a passionate community of advocates, developers, and users who champion our platform
- Own and Develop our content strategy across all channels, balancing educational content, product updates, and culture-relevant messaging
- Ensure our social presence reflects both technical credibility and cultural fluency in the crypto space
This role is fully remote with immediate start.
Requirements
- 8+ years of marketing experience with at least 3 years in senior leadership
- Proven track record of building and scaling marketing functions in Web3/crypto companies
- Strong understanding Mastery of Web3 marketing techniques and channels including (but not limited to) Discord, Twitter/X, Telegram, and other crypto-native platforms
- Fluency in B2B, B2B2C and B2C marketing strategies, with the ability to craft compelling narratives for institutional partners and retail users alike
- Active participant in crypto communities with established presence and credibility
- Genuine passion for decentralized systems and the transformative potential of Web3
- Comfort with the 24/7 nature of crypto while maintaining sustainable work practices
- Data-driven approach to marketing with experience in analytics platforms, attribution modeling, and performance optimization
- Demonstrated ability to drive projects from concept through completion amidst a fast-paced startup environment thrive in a fast-paced and demanding environment to achieve ambitious goal
- Natural bias toward action with the ability to move from strategy to execution rapidly
- Network of relationships with crypto media, KOLs, and ecosystem partners
- Proven track record of successful Token Generation Events (TGEs) in relevant market segments with measurable community and financial outcomes
- Community building experience with demonstrated ability to grow and engage crypto communities from early stages through launch and beyond
- Competitive salary and token allocation
- Medical, Dental, and Vision coverage
- Remote-first with flexible NYC office presence and quarterly on-sites
- Significant Media Exposure across podcasts, conferences, TV appearances and more
