Market Launcher (Full-Time, NYC-Based, Travel Required)
📍 Based in NYC. Hybrid: in-office Mon–Thurs, WFH Fridays. Monthly, or more frequent, travel to new markets (within the US).
To apply:
Email recruiting@shoponpickle.com with the subject “Market Launcher” and include:
- 1–3 bullets on why you’re a standout candidate
- 1–2 bullets about a market launch or growth initiative you led or contributed to, ideally one that drove user acquisition or a similar core metric (include metrics if possible)
- Your resume
- Your Pickle username
- Optional: One design you’ve made (social post, flyer, deck slide, etc.)
About Pickle
Pickle is a rental marketplace that aims to monetize the billions of underutilized assets sitting in consumers closets and brands inventory. Users can easily tap into shared closets within their community through flexible and/or on-demand delivery options. Our goal is to provide affordable and convenient access to quality items exactly when our users need them. We are starting with P2P clothing/accessories and expanding to other categories.
Role Overview
We’re hiring a Market Launcher to lead Pickle’s entry and growth in new cities across the U.S. You’ll be based in NYC but focused on launching and scaling new cities across the US. This is a hands-on, high-impact role that blends local strategy, data analysis, and scrappy execution.
You’ll conduct research and analyze user and rental behavior to identify opportunities and gaps, then own the rollout—from planning and partnerships to in-market execution. You’ll be a wizard at managing market activity and growth remotely, and occasionally travel to lead launch pushes and high-leverage activations.
This is a great fit for someone who thrives in ambiguity, has experience going from zero to one, and is excited to treat each city like a startup.
What You’ll Do
- Analyze market-level data, including user, transaction, and liquidity data (using SQL or Python)—understanding renter behavior, supply gaps, and drop-off points to identify high-impact opportunities
- Build and own the go-to-market strategy, tailored to each city—from supply growth and user acquisition to local partnerships, activations, and launch-day momentum
- Test and iterate scrappy tactics to drive app downloads and closet uploads, adapting for each city’s landscape—both remotely and during in-market trips
- Lead launch moments and IRL activations across cities (you’ll travel for 1–2 weeks at a time during major pushes)
- Build relationships with local brands and micro-communities to drive awareness and word-of-mouth growth
- Track weekly performance metrics and make data-backed recommendations to optimize acquisition, supply and demand strategies
- Partner with product, ops, and marketing to test, measure, and scale what works
- Document repeatable playbooks for how we enter new markets and scale them efficiently
You’re a fit if you:
- Have 4–6 years of experience in strategy, ops, growth, or market launch roles (e.g. early-stage Market Launcher at Uber, DoorDash, Bumble or similar high-growth environments)
- Are data-driven and fluent in SQL—you rely on metrics to make decisions and spot opportunities
- Are highly entrepreneurial and outcome-oriented—once you set a goal, you’ll move through walls to hit it
- You’re resourceful and scrappy—you can pull off bold ideas with limited budget and aren’t afraid to test, iterate, and learn, quickly
- You’re highly organized and execution-oriented—you manage timelines, outreach, and follow-through with precision, never dropping the ball
- You’re comfortable juggling multiple markets and timelines in a fast-paced, startup environment and have mastered the art of context-switching
- You’re energized by travel and building something from the ground up—you thrive in building community both digitally and IRL
- You're a great communicator who can lead local efforts, manage remote execution, and keep cross-functional teams aligned—and represent the brand well in front of external stakeholders
- You're eager to get your hands dirty—yes, you'll own the high-level strategy, but you'll also be the one doing the nitty gritty execution, from creating Partiful invites, to physically packing supplies, to running to the printer to pick up posters, to personally uploading supply onto the app and phoning community members for user feedback
Bonus Points:
- You’ve launched or scaled a marketplace, delivery, or consumer tech product across the US
- You’ve worked at a startup during a period of rapid growth or GTM expansion (think: Seed or Series A) and know what it's like to move really, really fast
- You’ve planned or supported influencer activations, pop-ups, or community campaigns
- You’ve negotiated local brand partnerships
- You’ve worked in fashion, beauty, or consumer lifestyle targeting Gen Z or millennial audiences
- You’ve created content in Canva, or similar (we love an aesthetic event invite!)
- Competitive salary + early equity
- Monthly Pickle rental credits — we want you using the product!
- Healthcare: medical, dental, vision
- Take what you need paid time off
- Work closely with the founders & executive team at a rapidly scaling startup
- Help shape the way Pickle enters and grows in new markets
- Exposure to GTM strategy and execution from the inside
- MealPal credits for lunch
- Work-from-home Fridays
- Professional development coaching and growth support
- Travel to new markets with the founding team
- Office space in NYC (Tribeca) with an awesome team that loves fashion and fast-moving startups
- Stipend to help set up your desk and office environment
- Offsites, team events, and fun IRL energy
