About Botrista
Botrista is revolutionizing the beverage industry through innovative automation technology. Our patented DrinkBot system enables foodservice operators to serve premium, trending cold beverages—from smoothies to protein shakes to specialized nutrition drinks—without added labor or operational complexity. Operating in just 4 square feet, our technology is transforming beverage operations across healthcare systems, universities, corporate campuses, and entertainment venues nationwide.
Founded by ex-Tesla engineer Sean Hsu and backed by strategic investors including Jollibee Foods Corporation, Sony Innovation Fund, and Middleby Corporation, we're on a mission to help institutional foodservice operators enhance patient and customer satisfaction while improving operational efficiency.
The Opportunity
We're seeking an experienced Sales Director to spearhead our expansion into the healthcare and institutional foodservice markets in the Central region. This role is perfect for a seasoned professional who understands the unique challenges of non-commercial foodservice operations, from meeting strict dietary requirements in healthcare to driving retail revenue in campus environments. You'll be instrumental in helping major healthcare systems, GPOs, and contract foodservice management companies modernize their beverage programs through our cutting-edge automation technology.
What You'll Do
Drive Enterprise Sales Growth
- Identify, qualify, and close new enterprise accounts within the chain restaurant sector (QSR, fast-casual, and casual dining segments)
- Build and manage a robust pipeline of opportunities with target annual contract values ranging from $250K to $5M+
- Lead complex, multi-stakeholder sales cycles from initial contact through contract negotiation and implementation
- Develop strategic account plans to penetrate major restaurant chains and franchisee groups
Build Executive Relationships
- Establish and maintain relationships with C-suite executives, operations leaders, and key decision-makers at target accounts
- Partner with customer success teams to ensure smooth implementation and drive account expansion opportunities
- Serve as the voice of the customer, providing market feedback to product and engineering teams
Execute Strategic Initiatives
- Collaborate with marketing to develop compelling case studies and ROI models specific to chain restaurants
- Represent Botrista at industry trade shows, conferences, and executive networking events
- Partner with culinary and operations teams to conduct pilots and proof-of-concept demonstrations
Achieve Ambitious Targets
- Meet and exceed quarterly and annual sales quotas
- Maintain accurate pipeline reporting and forecasting in CRM
- Drive expansion within existing accounts through upselling and cross-selling opportunities
Location
- Remote (US-based) with preference for candidates in major metropolitan areas with strong restaurant industry presence (Chicago, Dallas, Atlanta, Los Angeles, or similar markets)
- Travel 40-50% for customer meetings, trade shows, and facility demonstrations
Required Experience
- 7+ years B2B sales with 5+ years in chain restaurant sector
- Consistently exceeded $1M+ annual quotas
- Proven success closing complex multi-location deals ($250K+ contract values)
- Experience with foodservice equipment sales cycles (capital, service, consumables)
- Established relationships with restaurant chain decision-makers and franchisee groups
Technical & Industry Knowledge
- Experience selling kitchen automation, beverage systems, or foodservice technology
- Understanding of restaurant P&L, labor challenges, and operational workflows
- Knowledge of equipment leasing models and multi-year service agreements
- Familiarity with beverage trends in QSR/fast-casual markets
Core Competencies
- Consultative selling with solution-based approach
- Strong presentation skills and ability to articulate ROI to executives
- Excellent negotiation and procurement process navigation
- Self-motivated hunter mentality
- Travel availability (40-50%)
Preferred Qualifications
- Relationships with major QSR, fast-casual, and convenience store chains
- Hardware, robotics, automation, or IoT sales experience in foodservice
- Subscription/recurring revenue model experience
- Bachelor's degree in Business or Marketing (or equivalent)
Benefits
- Competitive base salary plus bonus structure
- Opportunity for equity participation in a high-growth startup
- Comprehensive benefits package including medical, dental, and vision insurance
- Flexible PTO and remote work options when not traveling
- Professional development budget for industry conferences and training
- Opportunity to shape the future of restaurant automation alongside industry pioneers
- Collaborative culture with a team of experts from Tesla, Google, Starbucks, and leading F&B companies
