Raven SR is seeking an experienced Digital Marketing Manager to join our dynamic team. This pivotal role is designed for a creative and analytical thinker who is passionate about leveraging digital channels to drive brand engagement and business growth. As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that align with our company's mission to provide innovative environmental solutions. You will collaborate closely with cross-functional teams to optimize our online presence, enhance customer experience, and increase our market share. The ideal candidate will possess a deep understanding of digital marketing tactics—including SEO, PPC, content marketing, social media, and email marketing—and how these strategies can be measured and improved using data-driven insights. You will lead campaigns that resonate with our target audience and promote our cutting-edge technologies in sustainable development. If you thrive in a fast-paced environment and have a keen eye for detail, along with a passion for sustainability and innovative technology, we invite you to bring your expertise to Raven SR and help us shape the future of our digital landscape.
Responsibilities
- Develop and implement digital marketing strategies that align with company goals and industry positioning.
- Manage and update website content (WordPress or similar CMS).
- Oversee social media accounts (LinkedIn, Twitter/X, YouTube) — create and schedule posts, monitor engagement, and track analytics.
- Collaborate with technical and business teams to create blog content, whitepapers, infographics, and case studies.
- Track performance metrics (SEO, email engagement, traffic, conversions) and adjust campaigns based on insights.
- Manage email marketing (Mailchimp, HubSpot, etc.) including newsletters and investor updates.
- Coordinate with external agencies or contractors (e.g., designers, PR) as needed.
- Stay updated on industry trends in hydrogen, clean energy, and carbon reduction.
- 2+ years of experience in digital marketing, ideally in energy, cleantech, or B2B sectors.
- Strong grasp of content creation, branding, and storytelling for technical audiences.
- Proficient with tools like Google Analytics, SEO platforms (e.g., SEMrush), WordPress, Canva, and CRM/email marketing platforms.
- Excellent written and verbal communication skills.
- Self-starter with strong time management in a remote environment.
- Passion for sustainability, renewable energy, or clean technology is a plus.
