Virtual
Position Summary:
The B2B Marketing Specialist, High School Partnerships, supports the strategy, execution, and optimization of marketing initiatives that generate awareness and qualified leads for Penn Foster’s High School Partnerships business. This role coordinates campaign execution across email, social, events, webinars, and internal enablement, while also managing conference logistics, intake requests, and supporting the newly adopted ABM strategy. The ideal candidate is a collaborative, organized self-starter who thrives in a fast-paced environment and is passionate about creating high-impact, data-informed marketing work.
Essential Job Functions:
- Plan, build, launch, and analyze email marketing campaigns in HubSpot and Salesforce, with support from Marketing Operations. This includes A/B testing and list segmentation to support both B2B and ABM strategies.
- Manage all aspects of national and regional conference logistics from start to finish, including registration, swag orders, shipping coordination, internal communications, and campaign follow-up
- Build and maintain landing pages in HubSpot for marketing campaigns and partner engagement
- Lead marketing campaign tracking and reporting efforts in collaboration with RevOps and Marketing Analytics teams
- Coordinate cross-functional execution of webinars, including planning content, managing speakers, building campaigns, and hosting live or on-demand events
- Support the creation and updating of marketing and sales enablement materials, including flyers, case studies, decks, and one-pagers
- Partner with the content team and SMEs to ensure timely delivery of new blogs, flyers, and collateral
- Work closely with the social media team to align campaign and event promotion across several platforms
- Lead post-campaign and post-conference recaps, pulling together performance, learnings, and optimization opportunities
- Maintain and regularly update the High School Partnerships Resource Center for counselors and school stakeholders
- Manage monthly internal stakeholder update emails summarizing recent marketing efforts and upcoming priorities
- Support the team’s account-based marketing efforts through content development and execution
Knowledge, Skills, Abilities:
- 3+ years of experience in B2B marketing, campaign management, or similar
- HubSpot (advanced), Salesforce (intermediate), Wistia or GoToWebinar experience
- Strong project management, prioritization, and organizational skills
- Excellent writing, editing, and verbal communication skills
- Analytical mindset and ability to interpret marketing performance data
- High attention to detail and comfort managing multiple projects
- Self-starter with a growth mindset and curiosity to learn new tools and strategies
- Strong interpersonal skills and ability to work cross-functionally with internal and external stakeholders
- Comfortable working in a fully remote environment and independently managing time and deadlines
- Experience with or interest in account-based marketing strategies is a plus
About Us: At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable learners to achieve long-term success in the workplaces of the future. Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market.
Equal Employment Opportunity: We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building diverse teams – in identities, lived experiences, and ideas to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to achieve what we set out to do as an organization – from maximizing the number of learners who can reach their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in.
What We Offer:We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, and free access to our online programs.
