About Botrista

Botrista is revolutionizing the beverage industry through innovative automation technology. Our patented DrinkBot system enables foodservice operators to serve premium, trending cold beverages—from smoothies to protein shakes to specialized nutrition drinks—without added labor or operational complexity. Operating in just 4 square feet, our technology is transforming beverage operations across healthcare systems, universities, corporate campuses, and entertainment venues nationwide.

Founded by ex-Tesla engineer Sean Hsu and backed by strategic investors including Jollibee Foods Corporation, Sony Innovation Fund, and Middleby Corporation, we're on a mission to help institutional foodservice operators enhance patient and customer satisfaction while improving operational efficiency.

The Opportunity

We're seeking an experienced Sales Director to spearhead our expansion into the healthcare and institutional foodservice markets in the Central region. This role is perfect for a seasoned professional who understands the unique challenges of non-commercial foodservice operations, from meeting strict dietary requirements in healthcare to driving retail revenue in campus environments. You'll be instrumental in helping major healthcare systems, GPOs, and contract foodservice management companies modernize their beverage programs through our cutting-edge automation technology.

What You'll Do

Drive Enterprise Sales Growth

Identify, qualify, and close new enterprise accounts within the chain restaurant sector (QSR, fast-casual, and casual dining segments)
Build and manage a robust pipeline of opportunities with target annual contract values ranging from $250K to $5M+
Lead complex, multi-stakeholder sales cycles from initial contact through contract negotiation and implementation
Develop strategic account plans to penetrate major restaurant chains and franchisee groups

Build Executive Relationships

Establish and maintain relationships with C-suite executives, operations leaders, and key decision-makers at target accounts
Partner with customer success teams to ensure smooth implementation and drive account expansion opportunities
Serve as the voice of the customer, providing market feedback to product and engineering teams

Execute Strategic Initiatives

Collaborate with marketing to develop compelling case studies and ROI models specific to chain restaurants
Represent Botrista at industry trade shows, conferences, and executive networking events
Partner with culinary and operations teams to conduct pilots and proof-of-concept demonstrations

Achieve Ambitious Targets

Meet and exceed quarterly and annual sales quotas
Maintain accurate pipeline reporting and forecasting in CRM
Drive expansion within existing accounts through upselling and cross-selling opportunities

Location

Remote (US-based) with preference for candidates in major metropolitan areas with strong restaurant industry presence (Chicago, Dallas, Atlanta, Los Angeles, or similar markets)
Travel 40-50% for customer meetings, trade shows, and facility demonstrations

Required Experience

7+ years B2B sales with 5+ years in chain restaurant sector
Consistently exceeded $1M+ annual quotas
Proven success closing complex multi-location deals ($250K+ contract values)
Experience with foodservice equipment sales cycles (capital, service, consumables)
Established relationships with restaurant chain decision-makers and franchisee groups

Technical & Industry Knowledge

Experience selling kitchen automation, beverage systems, or foodservice technology
Understanding of restaurant P&L, labor challenges, and operational workflows
Knowledge of equipment leasing models and multi-year service agreements
Familiarity with beverage trends in QSR/fast-casual markets

Core Competencies

Consultative selling with solution-based approach
Strong presentation skills and ability to articulate ROI to executives
Excellent negotiation and procurement process navigation
Self-motivated hunter mentality
Travel availability (40-50%)

Preferred Qualifications

Relationships with major QSR, fast-casual, and convenience store chains
Hardware, robotics, automation, or IoT sales experience in foodservice
Subscription/recurring revenue model experience
Bachelor's degree in Business or Marketing (or equivalent)

Benefits

Competitive base salary plus bonus structure
Opportunity for equity participation in a high-growth startup
Comprehensive benefits package including medical, dental, and vision insurance
Flexible PTO and remote work options when not traveling
Professional development budget for industry conferences and training
Opportunity to shape the future of restaurant automation alongside industry pioneers
Collaborative culture with a team of experts from Tesla, Google, Starbucks, and leading F&B companies

Botrista jobs

Enterprise Sales Executive - Chain Restaurants