Remote

About Definitive Healthcare:

At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact.

We’re headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We’ve grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.

We’re also a great place to work. In 2024, we brought home a number of awards including Built In’s 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India.

We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.

Job Summary

As a Digital Media and Audience Analyst you will play a crucial role in the execution of cross-platform digital campaigns and audience strategies. Working in coordination with campaign strategists and account teams, the Analysts will own campaign upload and maintenance, create and maintain reports, and develop data-driven insights and optimizations. They will also own creating audience recommendations and managing audience distributions for our self-serve customers.

Reports to: Manager, Digital Media & Audience Operations

What You'll Do:

Implement and support healthcare focused D2C and HCP campaigns across multiple channels and platforms 
Create and implement tracking and tagging elements across varying campaign assets
Collaborate with strategic leads to develop campaign and audience strategies for managed campaigns and self-serve customers
Manage campaigns across multiple platforms including, but not limited to: Google, Facebook, Instagram, LinkedIn, Bing, and DSP Vendors
Compile client facing campaign reports on a regular cadence, including optimizations, insights, and recommendations
Manage the process of defining audiences to be targeted, creating audience recommendations, and tracking and compiling usage reports from customers
Manage the distribution of Definitive Healthcare Audience segments programmatically via onboarders to DSP, SSP, CTV, Social, and other media destinations
Manage operations tasks and track issues in Jira and trackers, and own internal team communication on a timely, consistent basis
Troubleshoot audience segment delivery issues, such as distribution completion or segment identifiers and sizes, with end platforms and onboarders
Escalate operational issues, delays and challenges, pairing each with suggested solutions

Requirements:

Baseline knowledge of digital marketing with 1-3 years working in digital media, ad or marketing technology, or ad operations
Healthcare Marketing background preferred
Excellent attention to detail
Strong analytical abilities, comfortable reviewing data and reports to make educated decisions
Desire to work in a fast-paced work environment, and ability to manage time to commit to on time delivery, every time
Strong MS Office skills, especially Excel
Desire to learn new platforms and technologies. Ability to learn independently using open resources, help docs, etc

Nice to Have:

Programmatically trade/buy inventory in a real-time bidding environment
Familiarity with Google Ads, Facebook / Instagram Ads / Meta Business Manager, LinkedIn Ads and LookerStudio
Experience using LiveRamp, and other advertising operational tools
Knowledge of Media vendors, platforms, data partners, SSPs and DSPs like The Trade Desk, DeepIntent, PulsePoint, Facebook Ads Manager, Amazon, etc.

Why we love Definitive, and why you will too!

Industry leading products
Work hard, and have fun doing it
Incredibly fast growth means limitless opportunity
Flexible and dynamic culture
Work alongside some of the most talented and dedicated teammates
Definitive Cares, our community service group, gives all of us a chance to give back
Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:

“Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”

-Business Development Manager

“Great team. Amazing growth. Employees are treated very well.”

-Research Analyst

“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”

-Profile Analyst

If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.

If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.

Definitive Hiring Philosophy

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!

Definitive Healthcare jobs

Digital Media & Audience Analyst