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About the Role
A health and wellness coaching business is seeking an experienced social media manager to develop and implement a comprehensive social media strategy. The focus is on establishing a strong online presence and engaging with the target audience through meaningful content that promotes wellness and healthy lifestyle choices.
Responsibilities
- Develop a comprehensive social media strategy aligned with wellness coaching objectives
- Create engaging, informative content for multiple social media platforms
- Design a content calendar with themed posts and regular engagement opportunities
- Establish brand voice and maintain consistency across all platforms
- Recommend optimal posting schedules and platform-specific strategies
- Proven track record of growing social media presence from ground up
- Strong understanding of various social media platforms (Instagram, Facebook, LinkedIn, etc.)
- Experience with social media management tools and scheduling platforms
- Proficiency in graphic design tools (Canva, Adobe Creative Suite)
- Knowledge of social media analytics and reporting
