Overview
Are you a strategic thinker with a flair for creativity and a knack for understanding products, markets and customers? As our Director of Product Marketing, you'll be at the heart of our product success, crafting and executing strategies that captivate our target audience. Your role will blend strategic thinking, creativity, and analytical prowess to drive our products to new heights in the market.
About Us:
At Carenet Health, we're revolutionizing healthcare with our cutting-edge telehealth solutions, ensuring patients have access to quality care anytime, anywhere. Our innovative technology bridges the gap between patients and providers, making healthcare more efficient and accessible. We're on the hunt for a passionate and dynamic Director of Product Marketing to spearhead our product success in this exciting and rapidly growing field.
Responsibilities
- Market Research: Dive deep into market research to uncover the needs and preferences of our target audience. Analyze demographics, behaviors, trends, and competitors to shape our product strategy.
- Product Positioning and Messaging: Develop innovative positioning strategies to set our products apart from the competition and create compelling messaging that resonates with our audience.
- Go-to-Market Strategy: Collaborate with the marketing team to craft and execute dynamic go-to-market strategies. You'll determine the best channels, pricing strategies, and promotional tactics for successful product launches.
- Cross-functional Collaboration: Work hand-in-hand with product development, sales, and marketing teams to ensure seamless alignment and cohesive strategies.
- Sales Enablement: Equip our sales teams with the tools, training, and collateral they need to excel. Create impactful sales presentations, product guides, and competitive analyses.
- Customer Feedback and Insights: Gather and analyze customer feedback to inform future product development and marketing strategies. Use data to gain insights into user behavior and preferences.
- Product Lifecycle Management: Monitor product performance throughout its lifecycle. Identify growth opportunities and adjust marketing strategies to maximize product success.
- Client facing responsibility: Working with clients / prospects / partners / events to test and gather information that provides insight on the product offerings we are releasing and maintaining while providing constructive feedback with Product in support of continuous advancement or EOL recommendations.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field. An advanced degree is a plus.
- 10+ years marketing experience, 5+ year’s experience in product marketing.
- Proven success in developing and executing comprehensive marketing plans.
- Deep understanding of the product or industry is crucial
- Strong analytical skills to conduct market research and identify customer needs.
- Ability to develop and execute strategies aligned with business goals.
- Exceptional written and verbal communication skills.
- Proven ability to collaborate effectively with cross-functional teams.
- Stellar project management skills, with the ability to manage multiple projects and meet deadlines.
- Proficiency in digital marketing channels and tools, including social media, email marketing, content marketing, SEO, SEM, and marketing automation platforms.
- Expertise in working with data and metrics to measure campaign effectiveness and optimize strategies. Familiarity with analytics tools such as Google Analytics or Adobe Analytics.
Ready to make an impact in healthcare sales? Apply now and join our dedicated team at Carenet Health. Together, we can transform the future of healthcare!
Note: Completion of assessments may be required before an applicant can move forward. Completing assessments must be done independently. Any discovery of unauthorized completion, whether during or after the hiring process, will result in disqualification or termination.
Carenet Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
