Join our team
Are you a brilliant marketeer who wants to redefine how Canadians experience entertainment?
We are looking for a dynamic, execution-focused marketer to join the newly formed National Entertainment Value Prop team. In this role, you will serve as the operational engine for the "Continuum" - the bridge between our Optik TV and Streaming (Stream+) portfolios. You will bring fresh eyes to our ongoing brand evolution, helping to execute the rebrand that defines how Canadians experience entertainment. This isn't just about high-level theory; it’s about being the voice of the market who translates research into tactical reality, ensuring our entertainment experience is seamless, integrated, and market-ready.
As TELUS shifts to become a more marketing-led organization, you will support an elite team of strategists on a mission to consolidate our portfolio. You will be the operational heartbeat that brings our "Continuum" vision to life, ensuring our rebranding efforts and "big ideas" land with impact across every customer journey and messaging refresh.
Here's the impact you’ll make
As Marketing Manager, Continuum Support, you will work directly with our portfolio leads to anchor our national value propositions in rigorous market research, data-driven analysis and real-world customer insights. You will also provide operational support in turning high-level entertainment strategies into market-ready realities, ensuring our flawless execution across regions, brands and channels.
You will interlock with product, partner and channel teams to diversify our streaming portfolio, simplify customer journeys and reinvigorate sales training curriculums to ensure our teams are positioned for success. By leveraging artificial intelligence to empower our frontline and driving the portfolio simplification necessary to transform complex offerings into clear, compelling value propositions, you will ensure TELUS continues to win in market and remains at the forefront of the national entertainment landscape.
What you’ll do:
- Discover & Translate Consumer Insights: conduct research and utilize market data to ensure every value proposition is grounded in a deep understanding of genuine customer needs, purchase-driving pain points and neuroscience principles
- Synthesize Competitive Intelligence: act as the team’s lead for data-driven analysis of the market landscape, informing our strategies with competitor insights, market dynamics, and best practices from leading international peers
- Facilitate Frontline Empowerment with AI: partner with systems and product teams to leverage artificial intelligence tools that help our sales teams position complex products with ease and accuracy
- Optimize Rep and Customer Journeys: map and refine end-to-end journeys across both Optik TV and Stream+ ecosystems, removing friction for customers and simplifying sales processes to enable frontline teams to make more sales
- Diversify Our Streaming Portfolio: support our streaming portfolio by executing new OTT launches and streaming package opportunities to strengthen our "continuum" of offerings
- Reinvigorate Channel Training and Positioning: lead the creation of strategic briefs, sales resources and training curriculums to ensure our products are merchandised effectively across all channels and regions
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