Remote
Description
WHO WE ARE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
We are seeking a creative, detail-oriented, and proactive Social Media Coordinator to support the growth of Skechers Performance and help bring our brand to life through compelling social media storytelling, with a strong focus on key product launches, athlete-driven campaigns, and event-based content. In this role, you will work closely with the Marketing Manager on planning, ideation, and creative initiatives across major launches, athlete appearances, and key events, as well as broader day-to-day storytelling with Skechers athletes and influencers. This position is ideal for someone who is passionate about social storytelling and athlete marketing, and who thrives in a collaborative, fast-paced environment where capturing and creating dynamic content is core to success.WHAT YOU'LL DO:
- Content Creation and Management
- Work closely with the internal Graphics team to create high-quality, engaging, on-brand content that accurately reflects the Performance brand and brand voice, along with drafting compelling captions that drive engagement.
- This includes photos, videos and reels.
- Develop and maintain a content calendar aligning with all Performance product launches, campaigns, events, key athlete moments, seasonal campaigns, and brand initiatives.
- Assist in copywriting needs across social posts and athlete campaign initiatives.
- Regularly bring new ideas and emerging content styles and insights to the team.
- Work closely with internal Advertising team to ensure all posts are approved and accurately represent the brand and brand voice appropriately.
- Community Management
- Closely monitor and respond to comments, messages, and mentions across all platforms.
- Engage with followers, Skechers Performance athletes, brand partners, and influencers to build community.
- Manage incoming inquires and direct them to appropriate internal team members.
- Foster relationships with brand ambassadors, event partners, and influencers.
- Support influencer marketing campaigns for all Performance sports.
- Strategy
- Execute social media strategies to support marketing objectives.
- Track and analyze performance metrics and build out monthly reporting on engagement, insights and best practices.
- Use performance metrics to support data-informed content planning.
- Analytics & Performance Measurement
- Track and report on key Instagram KPIs including follower growth, reach, impressions, engagement rate, saves, shares, and video views.
- Monitor content performance across product launches, athlete moments, events, and campaigns to identify trends and optimization opportunities.
- Analyze audience behavior and growth patterns to inform content strategy, posting cadence, and creative direction.
- Provide weekly and monthly performance recaps with actionable insights for the broader marketing team.
- Support KPI tracking for paid vs. organic content in partnership with the Paid Media team
- Event & On-Site Content Capture
- Occasionally support on-site content capture at athlete appearances, retail activations, product launches, and key brand events.
- Assist with real-time posting, story coverage, and live updates during events.
- Capture behind-the-scenes moments and athlete-driven content for social-first storytelling.
Additional Responsibilities
- Serve as a flexible team player who can assist in supporting broader social initiatives, projects, and brand moments as needed.
- Jump in on miscellaneous tasks as needed, supporting operational, creative, and logistical needs.
- Available to occasionally cover weekends or special events on social platforms as needed.
WHAT YOU'LL BRING:
- 2+ years of experience in social media management, displaying a strong knowledge of social media metrics, analytics, and reporting tools.
- Basic photography and video editing tools with experience in Photoshop, Canva, Adobe Creative suite and/or similar.
- Excellent organization and time management skills with the ability to prioritize/coordinate multiple projects simultaneously in a fast-paced, high pressure, ever-changing environment.
- Innovative thinker who thrives at finding ways to drive engagement and elevate the overall experience for all key constituents.
- Exceptional project & time management skills with the ability to handle multiple projects at different stages of development.
- Professional image and behavior. Strong team player. Ability to establish and maintain a positive work environment and work with a wide range of people (personalities, cultures).
- General availability to support the department outside of regular working hours when necessary.
- Light travel may be required.
REQUIREMENTS:
- Excellent written and verbal communication skills with attention to the audience.
- Demonstrated enthusiasm for the sports and fitness industry with proven ability to engage and build relationships within athletic communities.
The pay range for this role is $70,304-$75,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
