Remote / Virtual
In this role, you will be responsible for leading and implementing the technical execution of developing and deploying personalized omnichannel digital/demand generation and leading nurture journeys that optimize audience engagement, leads, and sales pipeline leveraging a diversified digital marketing technology stack. The role requires extensive hands-on technical expertise and will involve continuous collaboration with internal leaders, stakeholders, strategists, and consultants to gather requirements. The ideal candidate must possess strong written and verbal communication skills, the ability to interact with others of varying skill sets and competencies both virtually and face-to-face, and meet or exceed project timelines and expectations in a complex, fast-paced, and results-driven environment.
Key Responsibilities:
- Partner with stakeholders across multiple functional teams to develop, deploy, maintain, measure, and optimize personalized retirement services campaigns.
- Work regularly with data scientists, sales/marketing operations, analytics, and others to develop, activate, and optimize comprehensive digital communication experiences.
- Create, integrate, or incorporate landing pages, forms, emails, SMS, advertising media, in-app push notifications, chat, and other digital properties (static assets, images, videos, dynamic content, web) into campaign journeys.
- Proactively shape and improve best practices, methods, techniques, tactics, and strategies that optimize audience experience, visitor engagement, and conversion outcomes.
TO SUCCEED IN THIS ROLE: Technical/Professional Requirements:
- 1+ years of Salesforce Marketing Cloud experience required.
- Fluent with Salesforce Journey Builder, Automation Studio, and Email Studio.
- Proficiency in HTML/CSS and can build responsive, accessible, and visually compelling email templates using HTML/CSS
- Familiar with Ad and Mobile Studio.
- Strong understanding of audience segmentation and omnichannel audience targeting and personalization.
- Experience with SMS and push notifications.
- Experience developing journeys functionally dependent complex data sets.
- Create and use Data Extensions.
- Strong working knowledge of SQL and its interrelationship with Marketing Cloud.
- Strong understanding of contact entry/exit criteria.
- Solid experience developing and leveraging AMPScript.
Other acceptable experiences could include:
- Experience noted above, OR
- Military Experience. We recognize and appreciate the unique talents and experiences Veterans bring to the table. We value the discipline, commitment, and problem-solving abilities you have
BONUS POINTS FOR THESE: Preferred Qualifications
- Human Capital Management (HCM), Financial Services, or Retirement Services industry experience.
- Thrives in a creative environment and enjoys developing meaningful solutions.
- Working familiarity with JavaScript, jQuery, JSON, and SSJS.
- Exposure to or working familiarity with AWS, Tableau, Google Analytics, Demandbase, and Bombora.
- Familiarity with the Workfront Project Management tool
- Comfortable with ambiguity – a self-starter with an entrepreneurial spirit.
- A high degree of personal initiative, results-oriented, strong sense of integrity and self-accountability.
- Open to reaching across functions (product, sales, sales operations, etc.) to strengthen partnerships, processes, and demand generation capabilities.
- Highly evolved analytical skills to ensure clear analysis and sound data-based decision-making.
- Strong attention to detail and project management
#LI-TK1
#LI-Remote
Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $74,100.00 - USD $150,300.00 / Year*
*Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.
A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.
Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
