About Medical Guardian:
Medical Guardian is a fast-growing digital health and safety company on a mission to help people live a life without limits. With 13 consecutive years on the Inc. 5000 list of Fastest Growing Companies, we’re redefining what it means to age confidently and independently.
We support over 625,000 members nationwide with life-saving emergency response systems and remote patient monitoring solutions. Trusted by families, healthcare providers, and care managers, our work is powered by a culture of innovation, compassion, and purpose.
Medical Guardian is evolving from a traditional medical alert provider into a modern connected-care membership platform designed to support independence, proactive wellness, and caregiver confidence.
This transition changes how marketing must function.
Social and influencer are no longer top-of-funnel awareness channels. They are cross-funnel growth levers that drive acquisition, reinforce member value, reduce churn, and strengthen long-term engagement.
This role will architect and scale the social and creator ecosystem that supports that vision.
You will own the organic social presence and brand content strategy, set direction for influencer programs executed in partnership with our agency, integrate social insights into Salesforce Marketing Cloud, formalize member advocacy, and ensure every creator dollar works across the entire lifecycle.
What You’ll Own:
- The organic social strategy and brand content ecosystem, from brand pillar development through channel execution
- Strategic direction and oversight of influencer and creator programs (executed in partnership with our agency)
- First-party audience development from social channels
- Integration of social insights into CRM and lifecycle marketing
- Attribution alignment across paid, organic, phone, and multi-touch journeys
- Member advocacy and amplification programs
- Scalable systems that turn content into cross-funnel growth assets
Core Responsibilities:
1. Full-Funnel Social & Influencer Strategy
- Architect a social and creator strategy aligned to our evolving membership model.
- Design brand-to-commerce sequencing appropriate for a considered caregiver decision cycle.
- Balance brand investment with performance optimization, understanding that trust precedes conversion in this category.
Ensure influencer and social content supports:
- Acquisition
- Consideration
- Conversion
- Retention
- Member value reinforcement
2. Brand & Content Strategy
- Define and evolve the brand’s social content pillars, establishing the voice, themes, and storytelling frameworks that guide all organic content.
- Own the organic content calendar and drive day-to-day content creation, curation, and publishing across all social channels.
- Partner closely with the Creative Director and Creative team to brief, review, and elevate social-first content, bringing brand consistency and platform fluency to every execution.
- Translate brand strategy and audience insights into platform-native content formats that build trust, drive engagement, and differentiate Medical Guardian.
3. First-Party Data & Audience Asset Development
Develop and execute strategies to capture first-party data from social and creator programs, including:
- Email capture from creator content
- Community list building
- Zero-party data collection initiatives
- Retargeting audience asset creation
Partner closely with Lifecycle and CRM teams to ensure social audiences are piped into Salesforce Marketing Cloud for segmentation, nurturing, and retention programs.
4. Influencer & Creator Program Management
- Partner with social agency to manage and scale a diversified creator ecosystem across macro, micro, and nano tiers, providing strategic direction, brand guardrails, and performance oversight.
- Structure programs that drive measurable acquisition and reinforce trust during longer decision cycles.
- Design cross-channel amplification strategies to maximize creator ROI.
Turn creator content into reusable assets for:
- Paid social
- Lifecycle email
- On-site social proof
- Sales enablement
- Retention campaigns
5. Member Advocacy & Referral Amplification
- Formalize a structured member advocacy program.
- Activate existing members and caregivers as brand advocates through referral and amplification initiatives.
- Develop scalable systems for user-generated content and testimonial capture.
- Collaborate with Member Experience to embed advocacy into the lifecycle journey.
- Shared accountability for advocacy performance and referral-driven growth.
6. Attribution & Measurement Integration
Work within a complex attribution environment, in partnership with our agency and Growth/Ops team who are building out the attribution infrastructure. This includes:
- Phone-driven conversions
- Offline conversion tracking
- Multi-touch journeys
- Assisted conversion modeling
Partner with Analytics and Growth teams, as well as our agency partner to ensure influencer and social impact are properly represented in attribution conversations.
7. Social Listening & Market Intelligence
Leverage social listening, competitive monitoring, and sentiment analysis through Sprout Social to:
- Identify brand perception trends
- Surface caregiver pain points
- Inform content and messaging strategy
- Identify emerging opportunity gaps
8. Performance & Optimization
- Own KPI reporting tied to revenue, CAC, assisted conversion contribution, engagement quality, and retention impact.
- Increase creative testing velocity across platforms.
- Continuously optimize budget allocation based on performance data.
- Operate lean, driving scale without unnecessary headcount expansion.
Who Thrives Here
- Builders who want to architect systems
- Marketers who understand long consideration cycles and trust sequencing
- Operators comfortable integrating brand and performance disciplines
- Leaders who value first-party data over rented reach
- Resourceful individuals who know how to drive impact, working smart with an agency partner, internal Creative team, and Lifecycle support rather than waiting for direction
- Professionals who think in CAC, LTV, churn reduction, and lifetime value creation
Required Experience:
- 7+ years in social and influencer marketing
- Demonstrated experience driving both acquisition and retention impact
- Experience operating within CRM / marketing automation ecosystems (Salesforce Marketing Cloud preferred)
- Strong working knowledge of multi-touch attribution in considered purchase models
- Experience with offline conversion tracking and call attribution environments
- Mandatory proficiency in Sprout Social
- Proven ability to build influencer programs from the ground up
- Experience integrating creator content into broader lifecycle marketing system
Preferred Experience:
- Healthcare, caregiver, or aging audience marketing experience
- Experience formalizing referral or advocacy programs
- Deep understanding of trust-building in regulated or high-consideration categories
Success in the First 12 Months:
- Influencer and social driving measurable revenue contribution
- Social-originated audience assets materially growing first-party database
- Creator content embedded into lifecycle and retention journeys
- Formalized member advocacy engine live and contributing to acquisition
- Clear attribution alignment across assisted and direct conversions
- Reduced dependency on algorithmic reach through owned audience growth
- Sprout-driven insights informing brand and messaging strategy
- Health Care Plan (Medical, Dental & Vision)
- Paid Time Off (Vacation, Sick Time Off & Holidays)
- Company Paid Short Term Disability and Life Insurance
- Retirement Plan (401k) with Company Match
