Sales Executive – Digital Tools (Microlearning & Approachable AI)
Company: FTE Factory Advisors
Location: Detroit Metropolitan Area, MI (Remote options available)
Employment Type: Full-time Compensation: Base + Commission
Travel Requirement: Up to 50% (conferences, association events, client visits, plant walk-throughs)
Are you a seller who’s comfortable engaging senior manufacturing leaders, both on the phone and in person, and capable of building a pipeline from scratch? If you enjoy winning new logos, running focused conversations that earn trust, and converting cold prospects into customers through preparation, credibility, and follow-through, and you want to sell practical digital tools that improve performance on the plant floor, not just in presentations, this role may be a strong fit.
About Us
FTE Factory Advisors is not your average boardroom consultant; we help manufacturing and operational organizations unlock higher performance, boosting revenue, reducing costs, and driving compliance through people-first strategies. We believe in rolling up our sleeves and working on the factory floor with leaders who care about measurable outcomes and want solutions that show up in daily execution. Our clients are decision-makers at the top of their industry segments within manufacturing, and they trust us to deliver lasting impact. Our digital tools, FTE MicroLearning and Approachable AI, are built to make operational improvement practical at scale.
The Opportunity
We are hiring a Sales Executive to own revenue growth for FTE MicroLearning and Approachable AI across manufacturing, industrial, and operations-heavy environments.
This role is for a seller who can run the full cycle, prospecting through close, while building credibility in the field.
You will lead discovery, drive urgency, execute demos (with SME support as needed), convert pilots into paid rollouts, and maintain ownership through signature and initial handoff.
What You Will Do
Revenue Ownership & Deal Execution
- Own the full sales cycle for FTE MicroLearning and Approachable AI—from prospecting and discovery through demo, proposal, and close
- Close new MicroLearning business across manufacturing, industrial, and operations-heavy environments
- Drive urgency and momentum through disciplined follow-up and deal progression
- Convert trials and pilots into paid licenses and account expansions
- Maintain ownership through contract signature and initial handoff to implementation and customer success
Outbound & Pipeline Development
- Build and manage pipeline through targeted outbound (calls, email, LinkedIn), event follow-up, and relationship-driven outreach
- Collaborate with Advisors, Managing Directors, and Sales Leadership to identify and pursue high-value opportunities
- Prospect into VP Operations, Plant Managers, CI/Lean leaders, HR/L&D, and manufacturing executives
- Leverage operational triggers—turnover, safety, scrap, onboarding gaps, or growth initiatives—to tailor outreach and messaging
Field Selling & Market Presence
- Attend and actively sell at manufacturing conferences, industry association events, client site visits, and plant walk-throughs
- Represent FTE MicroLearning as a credible, operationally fluent seller
- Build in-person trust to accelerate deal velocity and expansion
Discovery, Demos & Value Framing
- Lead structured discovery to identify performance gaps MicroLearning solves and quantify business impact
- Run MicroLearning demos (with SME support as needed)
- Position MicroLearning as a performance system—not just training content
Collaboration & Sales Discipline
- Partner closely with the Director of MicroLearning Sales, Managing Directors, and Marketing & Product teams to refine messaging, pricing, and go-to-market strategy
- Maintain strong CRM discipline in HubSpot, including accurate deal stages, stakeholder mapping, documented decision processes, and clear next steps
Measured On / Key Performance Indicators
- New MicroLearning revenue closed
- Pipeline value and conversion efficiency
- Deal velocity (time from initial conversation to close)
- Pilot-to-paid conversion rate
- Expansion opportunities generated
What You Bring:
- 3–5 years of successful B2B sales experience, ideally selling digital solutions; experience with training platforms, software, or SaaS is a strong plus
- Proven sales closer with a track record of owning deals end-to-end—not just setting meetings
- Comfortable selling to senior manufacturing and operations leaders, from plant leadership to the executive level
- Strong sales discipline and accountability, with the ability to manage pipeline, follow process, and execute consistently
- Working knowledge of manufacturing environments, including Lean or Continuous Improvement, plant operations, or frontline workforce challenges
- Consistent history of meeting or exceeding sales targets
- Hunter mentality - you enjoy prospecting, building new relationships, and converting cold leads into long-term customers
- Clear, compelling communicator, able to tell a strong story and tailor messaging to audiences ranging from frontline leaders to the C-suite
At FTE, you’ll sell practical digital tools that solve real manufacturing problems that actually get adopted. You’ll be on a fast-growing team focused on revitalizing American manufacturing, with a clear line of sight between your deals and measurable customer results. You’ll work directly with experienced operational SMEs and FTE leadership to run strong discovery, deliver credible demos, and close deals that expand across accounts. If you’re motivated by selling solutions that create real value, building a pipeline that converts, and winning in a market that rewards execution, FTE gives you the platform to do it.
