Performance Marketing Specialist

The CareSide • Remote • 4m ago

The CareSide is looking to bring on a freelance paid media specialist to oversee our advertising efforts on Facebook, Instagram, and Google. We’ve dabbled in TikTok in the past and are open to exploring other channels as well.

As a freelancer, you won’t be viewed as a line item. Instead, you’ll play an integral role in our marketing campaigns. At the same time, we also appreciate that you likely have other projects you’re juggling and a life outside of work. You’ll have the flexibility to manage your schedule and balance other commitments, while still making a real impact.

You won’t be working in a silo. You’ll collaborate closely with our designers, content team, and analytics lead to launch creative, data-driven campaigns that drive real results. You understand that paid media isn’t just about spend and ROAS — it’s about knowing the buyer, reading the market, and tapping into human psychology.

We’re looking for someone hands-on, strategic, and ready to get into the weeds with us.

Qualifications:

4+ years of experience managing paid search and paid social campaigns for B2C brands
Strong understanding of Meta’s algorithm and the types of creatives that resonate on Facebook and Instagram
Proven track record of optimizing Google PPC campaigns to drive down acquisition costs
Sharp analytical skills with the ability to separate signal from noise in campaign data
Comfortable working independently and collaboratively in a remote environment
Bonus points if you have experience advertising on Reddit, TikTok, or YouTube

Responsibilities:

Deliver monthly reports with clear, actionable performance insights
Work with the web lead to execute A/B tests across Google Ad campaigns
Conduct keyword research, analyze competitors, and study our customer journey to inform campaign strategy
Propose recommendations for new campaign strategies
Collaborate with our designers and content team to create high-performing ad creatives
Participate in sprint reviews (every 6 weeks), monthly check-ins, and the occasional virtual social
Make positive contributions to the team culture and work environment

Compensation: $50-$80 USD per hour

Location: United States, Canada, or Europe