Join the Consumer Base Management team and help shape the future of TELUS and Koodo Mobility Winback portfolios!
As Marketing Manager, you’ll drive growth, enhance customer experience, and optimize portfolio profitability through innovative campaigns and strong 4P execution. We’re looking for a self-starter who thrives in a dynamic environment, takes ownership, and contributes to a collaborative, high-performing team culture.
Here's the impact you’ll make and what we’ll accomplish together
As the central owner of the Winback portfolio, you’ll lead go-to-market strategies, align cross-functional teams, and execute impactful campaigns across all channels. You’ll collaborate with stakeholders to adapt to market changes, deliver strong business outcomes, and play a key role in evolving our base management strategy.
Here's how
- Own end-to-end Winback campaign planning, execution, and performance management across the TELUS and Koodo Mobility portfolios.
- Act as the central owner for Winback performance, monitoring key performance indicators and translating results into clear insights, recommendations, and net-new initiatives with strong leadership alignment.
- Proactively design and execute test-and-learn strategies across messaging, segmentation, and offers, applying a rigorous performance management approach to generate insights that inform future initiatives.
- Partner closely with Acquisition, and Sales Channel teams to design and implement Winback programs across select channels, responding to market dynamics and unlocking new growth opportunities aligned to strategic priorities.
- Champion innovation within the Winback portfolio, continuously bringing forward fresh ideas to improve effectiveness, scale successful programs, and deliver meaningful business impact.
