Join our team
The Consumer Base Management team is seeking a Senior Marketing Manager to lead the strategy and implementation of 4P initiatives for the Special Bases portfolio.
Special Bases focuses on customer retention and churn management for strategic cohorts that require specialized treatment paths - whether due to competitive market dynamics, critical customer experience factors, emerging market shifts, or other risk indicators that demand tailored engagement strategies.
If you are a strategic thinker who thrives in a fast-paced, evolving environment, demonstrates strong ownership, and wants to make a tangible impact on millions of customers, this role is for you.
What we'll accomplish together
You will be a central figure within TELUS Consumer Solutions, collaborating with diverse cross-functional teams and stakeholders. Your primary responsibility will be to develop comprehensive 4P approaches and work with the marketing manager to ensure excellent market execution.
As a natural proactive leader, you will work with multiple stakeholders and business units to drive awareness of these programs, evolving the program to meet current market dynamics while also delivering exceptional business outcomes. You will play a critical role in our base management strategy, embracing ambiguity and initiating opportunities to develop this role to its full potential.
Here's how you'll contribute
- Strategic Ownership
- Own end-to-end strategy development and implementation of 4P approaches for all special bases initiatives
- Evolve programs to meet current market dynamics while driving measurable business outcomes
- Identify white space opportunities and develop net new initiatives that move the needle
- Innovation & Execution
- Continuously introduce fresh ideas and innovative approaches that advance the portfolio
- Partner with Marketing Managers/Specialists to craft compelling campaign plans and ensure flawless multi-channel execution
- Enable frontline teams with the tools and insights they need to succeed
- Collaboration & Influence
- Work with cross-functional stakeholders to analyze performance, extract actionable insights, and identify improvement opportunities
- Build compelling narratives and present findings confidently to diverse audiences, including including senior leadership
- Secure leadership buy-in through exceptional storytelling, data-driven recommendations, and strategic negotiation
