At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a Director of PR to become part of our remote team and support our mission to elevate the human experience of sexuality and relationships.
You will be responsible for shaping Feeld’s public image through impactful storytelling, strategic media relations, and cultural communications that align with our brand and business goals.
To be right for this role, you should have experience crafting communications strategies, building relationships with press, and navigating both opportunity and risk in a fast-moving cultural landscape.
What you will do:
Develop and execute PR strategies:
- Create and implement comprehensive PR strategies that align with Feeld's brand positioning, objectives, and target audience. This includes crafting key messages, identifying PR opportunities, and setting measurable goals.
- Craft compelling narratives: Develop stories that effectively communicate Feeld's mission, values, and unique offerings. Create engaging press releases, pitches, bylined articles, and other PR materials to generate media interest and coverage.
Manage media relations:
- Build and maintain relationships with journalists, influencers, media outlets, and relevant industry stakeholders. Proactively engage with media to secure press coverage, interviews, and opportunities for Feeld's executives or spokespersons.
- Drive thought leadership: Position Feeld's executives as thought leaders and subject matter experts within the industry. Develop strategies to enhance their visibility through speaking engagements, panel discussions, and contributed articles.
Coordinate PR campaigns:
- Collaborate with brand, marketing, growth, and other relevant teams to align PR efforts with broader campaigns. Develop integrated PR plans that support product launches, company milestones, and promotional initiatives.
- Monitor media coverage and trends: Stay updated on industry trends, news cycles, and relevant conversations to identify opportunities for Feeld's PR efforts. Monitor media coverage, social media mentions, and sentiment to assess the impact of PR campaigns.
Measure and report on PR impact:
- Establish metrics and tracking mechanisms to evaluate the success and impact of PR initiatives. Provide regular reports on key performance indicators, media coverage, brand sentiment, and other relevant data to stakeholders.
- Manage crisis communication: Prepare and execute crisis communication plans to effectively address potential reputational risks or PR crises. Act as the primary spokesperson in challenging situations, providing transparent and timely communication.
Internal and External collaboration:
- Collaborate with external PR agencies, freelancers, and contractors as needed. Provide guidance, set expectations, and ensure the delivery of high-quality PR services aligned with Feeld's goals.
- Internal communication and collaboration: Foster strong internal relationships and collaborate with cross-functional teams, including marketing, communications, product, and executive leadership. Ensure consistent messaging and alignment between PR efforts and the overall company strategy.
- Team Growth: Grow and mentor the in-house PR and Comms team into a world-class team.
How you will grow:
- Deepen your influence in shaping how a values-driven, culturally engaged brand shows up in the world
- Gain exposure to executive decision-making and contribute to high-impact brand strategy conversations
- Learn how to scale a small but mighty communications function into a global brand engine
- Understand how PR can intersect with marketing, partnerships, and product development
About you:
- Proven experience (minimum 7+ years) working in public relations, preferably within the technology or dating industry.
- Strong network of media contacts and relationships with journalists and influencers.
- Excellent written and verbal communication skills, with the ability to craft compelling messages and press materials.
- Demonstrated experience in developing and executing successful PR strategies and campaigns.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Comfortable working with data and analyzing datasets to produce insights for the media or senior leadership team.
- Focused on quality and motivated to uphold the highest industry standards in all projects.
- Strong crisis management skills and the ability to handle sensitive issues with professionalism and discretion.
- Creative thinker with a strategic mindset and a keen eye for identifying media opportunities.
- Passion for Feeld's mission and an understanding of the dating landscape and alternative relationship dynamics.
- Ability to work collaboratively with cross-functional teams and senior stakeholders.
- Empathetic towards the human experience, whether in dating, the workplace, or society at large.
Bonus points:
- You have experience working on a brand that speaks to intimacy, relationships, or social issues
- You have experience with dating apps in general or Feeld specifically
- You have worked closely with founders, executives, or mission-led organizations
- You are interested in community engagement, cultural programming, or partnerships
About us:
Feeld is an independent, experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open, distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote, which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product – we iterate, improve and test things internally to see what works best for everyone.
Our culture:
We believe in creating a safe work environment through humanity, fluidity, safety, transparency and progressiveness. When hiring, we look for culture add rather than culture fit.
Because we are a fully remote team, it’s especially important that we create an environment where our colleagues feel included and connected as humans.
Diversity, equity, inclusion and belonging at Feeld:
Feeld promotes open-mindedness, inclusion, diversity and kindness, both in the world and among our own workforce.
We encourage and welcome applications from people with a history of marginalisation, whether because of race, gender expression or identity, sexual orientation, neurodivergence, national origin, disability (seen or unseen) or any confluence of intersectional identities.
Our goal is a barrier-free application process and working environment. If you require further details or assistance or have any questions about this process, please let us know at hr@feeld.co.
Compensation and perks:
We are conscious of how our work and decisions impact other humans and the environment. We design our product and organisation with consideration for the wellbeing of our Members and colleagues. Feeld’s way of working is designed to proactively prevent burnout and an “always on” culture. We believe in technology and working environments that enable people to live a meaningful, fulfilled life.
Therefore, we offer our staff:
- Flexible working hours
- Unlimited paid time off
- A fully remote working situation
- GBP £3k equipment and home office budget
- Learning & development budget
- On demand therapy sessions and mental health support via Spill
- In-person meet ups
Our compensation system is one of the ways we work to uphold equity and inclusion at Feeld. Just as we strive to enable honest expression on our platform, we strive for openness of information within the organization. Internally, we keep decision-making transparent to keep each other accountable and make sure all voices are heard.
That is why we offer:
- A compensation system that is transparent, honest, and equitable.
- At Feeld we believe all humans deserve to make a competitive wage. That's why we offer a Baseline Freedom Salary of £60,000 GBP per year.
Estimated compensation for this role:
- The total cash compensation for this role is dependent on Level and Step, as well as geographic location, but we estimate that the competitive market compensation for this role is between $170,000 - $210,000 USD based on the requirements listed in this job description.
Our interview process:
- Your first conversation with Feeld will be a screening call with our recruiter, where you’ll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you’re seeking.
- Your second conversation will connect you directly with the hiring manager for the role you’re applying to. Here, you’ll have a chance to ask more questions about the work you’ll be doing. This conversation will also focus on your past work experiences.
- The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete.
- Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you’ll be able to ask questions about team processes, workflow, and the employee experience at Feeld.
- We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation.
- Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability.
We understand we're asking you to invest your time and best efforts in our process, and are appreciative of getting the chance to better know who you are as a person and candidate. In return, we’re committed to offering transparent communication and prompt feedback as you navigate this application with us.
To find out more about Feeld, download our app (available on iOS and Android).
