ABOUT PRIMAL HARVEST
Primal Harvest is a leading holistic wellness brand dedicated to empowering individuals to take charge of their health and well-being through high-quality, natural products. Primal Harvest offers a range of high-quality supplements and wellness products designed to support various health needs, including immunity, gut health, sleep, and joint care.
As a Direct-to-Consumer brand, we pride ourselves on transparency, trust, and creating a dependable wellness foundation for our customers. Primal Harvest was founded in 2018 and is a brand of Prime6 Brands GmbH and Primal Harvest LLC, with two international hubs in Miami, Florida, USA and Cologne, Germany. Learn more at primalharvest.de / primalharvest.com
WORKPLACE
New York City Remote with one day/week in office and potential travel quarterly to Germany
ABOUT THE ROLE
As we expand our footprint in the Global market, we are seeking a dynamic Marketing Manager to join our team. The Marketing Manager will play a crucial role in developing and executing all aspects of our marketing calendar. You will be a marketing leader & brand champion, managing best-in-class marketing strategies from idea to execution to drive business growth across markets globally.
You will support the development and execution of strategic marketing initiatives across brand, organic, social, e- commerce. You will work cross-functionally to enhance customer retention and improve overall customer experience. This position requires a strategic thinker with a data-driven mindset, capable of analyzing performance metrics and identifying growth opportunities.
WHAT YOU WILL DO
- Campaign Development: Create and manage the monthly marketing campaign calendar for Email, Social Media and SMS, ensuring alignment with business objectives and brand guidelines.
- Performance Monitoring: Report on and monitor KPIs for Email, SMS, Direct Mail and social media campaigns, identifying areas for improvement and implementing strategies to optimize performance.
- Competitive Research: Conduct thorough competitive analysis to uncover market trends, opportunities for growth, and innovative testing methods to enhance our marketing efforts.
- Retention Projects: Collaborate on customer retention and experience projects, working to develop initiatives that increase customer loyalty and satisfaction.
- Brand Collaboration: Develop brand strategies to drive customer engagement, loyalty, and lifetime value. Work cross functionally to ensure compliance with brand standards and cohesion across all marketing materials.
- Cross Team Resource Allocation and Management: Work closely with the paid, brand, organic and other teams to utilize written and graphic content assets.
- Social and Influencers: Oversee social media, influencers and affiliate programs and ensure consistent brand messaging.
- Bachelor’s degree in Marketing, Business, or related field.
- 2+ years of experience in eCommerce and digital marketing with a strong understanding of full-funnel marketing strategies.
- Proven track record of managing email, SMS and/or social campaigns, with a strong understanding of analytics and performance metrics.
- Passionate about branding, storytelling, and delivering top-tier digital experiences.
- Excellent research and analytical skills to identify market trends and growth opportunities.
- Strong communication and collaboration skills, with the ability to work effectively across teams.
- Proficiency in e-commerce, marketing automation tools and/or CRM systems.
- Experience in CPG or health and wellness industries preferred.
Primal Harvest offers a comprehensive benefit package. The annual base salary range for this position is $65,000 - $80,000/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. Primal Harvest is committed to offering reasonable accommodation to job applicants with disabilities. Primal Harvest does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.
