Horizon Outdoor Hospitality provides management and consulting services for RV resorts, parks, and campgrounds. We help owners elevate operational performance, financial results, and the guest experience through thoughtful, data-informed marketing. Our approach is to be the best—not the biggest—by delivering consistent, high-quality service and building long-term client relationships.

ROLE OVERVIEW

The Marketing Manager owns and executes performance-driven marketing across a portfolio of outdoor hospitality properties. This role blends strategy, creative execution, and analytics with a clear focus on driving awareness, engagement, and bookings.

The ideal candidate understands how paid media, content, email, and websites work together to influence guest decision-making. They are comfortable owning outcomes, adapting strategy based on seasonality and inventory, and communicating results clearly to internal teams and owner clients.

CORE RESPONSIBILITIES

Strategy & Analytics (40%)

Analyze performance across paid media, email, social, website traffic, and bookings
Identify opportunities, trends, and optimization strategies based on data and seasonality
Adjust messaging, budgets, and priorities to align with inventory and demand
Support seasonal and annual planning with senior marketing leadership

Creative & Execution (40%)

Write and manage marketing content including email newsletters, ads, website updates, blogs, and social messaging
Ensure each property’s voice is accurate, aspirational, and on brand
Select and manage imagery and creative assets that support performance and brand standards
Maintain website content accuracy and clarity to support conversions

Collaboration & Communication (20%)

Work closely with operations and property teams to align marketing with on-site realities
Communicate performance insights and next steps clearly and concisely
Support internal initiatives such as rebrands, launches, and seasonal campaigns

REQUIRED EXPERIENCE & SKILLS

Strong understanding of digital marketing performance and attribution
Experience with Google Analytics (GA4), Google Tag Manager, and reporting dashboards
Hands-on experience managing Google Ads, including search, display, remarketing, and competitive campaigns optimized for conversions
Experience managing Meta (Facebook and Instagram) advertising with a focus on performance and audience strategy
Email marketing experience (Mailchimp or similar platforms), including copywriting and segmentation
Website development and CMS experience (Squarespace, WordPress, or similar), including page structure, content updates, and basic UX optimization
Design experience creating on-brand marketing and web assets (working knowledge of tools such as Canva, Adobe, or similar)
Ability to create and manage SEO-informed content and website updates
Understanding of guest booking behavior and conversion optimization
Ability to clearly communicate insights to both technical and non-technical audiences

EXPECTATIONS

Demonstrate compassion and respect for teammates and clients
Take ownership of responsibilities and outcomes
Communicate proactively, professionally, and thoughtfully
Stay organized, detail-oriented, and adaptable
Collaborate effectively while working independently
Maintain a positive, solution-oriented mindset
Balance high standards with a sustainable work pace

Associate degree in Digital Media Marketing or similar with at least two additional years of relevant experience, or a Bachelor’s degree in Marketing, Digital Marketing, or a closely related field

Minimum of 3 years of experience in digital, creative, or performance marketing
Small agency, multi-property, or multi-brand experience preferred
Experience in hospitality, travel, or outdoor recreation is a plus

PHYSICAL DEMANDS

The physical demands described are representative of those required to perform the essential functions of this role. Reasonable accommodations may be made as needed.

LOCATION

This is a fully remote position. Reliable internet access and a dedicated work environment are required.

Solid full compensation and benefits package

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