Location: Remote (Open to LATAM, Philippines, & other global candidates)

Engagement: Contract / Freelance

Hours: 30–40 hrs/week (Embedded)

Compensation: $2,500–4,000 USD/month (based on experience)

About TOTYM

TOTYM is a growing DTC brand blending mythology-inspired plush toys and a collectible trading card game. The brand combines original IP, lore, physical products, community, and competitive play. This is not a typical ecommerce business. Context, consistency, and execution matter.

About the Role

We are looking for an embedded Marketing Operations Manager who will own day-to-day marketing execution across channels. This is not a task-based VA role. You will work closely with the founder, turning strategy into shipped campaigns, partnerships, ads, and outreach. This role functions as a long-term, embedded team member rather than a short-term contractor.

You will manage multiple marketing streams at once and help keep everything moving forward. As the brand grows, this role has the opportunity to take on broader ownership and responsibility across marketing initiatives.

What You Will Own

Paid advertising

Meta ads (primary, immediate focus)
Expansion into YouTube, Reddit, or other platforms over time
Campaign setup, strategy development, iteration, and reporting, in close collaboration with the founder

Game store (B2B) outreach & coordination

Outreach to local game stores
Organizing and coordinating tournament opportunities
Following up, scheduling calls, and maintaining relationships

Email marketing (B2C + B2B)

Newsletters, announcements, campaigns
Segmentation between consumers and retailers
Light performance tracking

Creator & influencer outreach

Managing affiliate relationships
Outreach and follow-ups
Organizing campaigns and tracking participation

Social media execution

Scheduling and posting content
Maintaining cadence across platforms
Light engagement and replies (secondary)

SEO for Shopify + AI discovery

SEO improvements for ecommerce
Optimization for discovery via AI tools and LLMs
Research and implementation of best practices

Marketing tools & systems research

Evaluating CRM, email, outreach, and marketing tools
Making recommendations and assisting with setup

General marketing execution & ideation

Supporting new initiatives
Helping test ideas quickly
Keeping momentum across channels

What Success Looks Like

Paid ads launched and iterating quickly
Consistent outreach to game stores and partners
Campaigns ship on time without micromanagement
Clear visibility into what’s happening across marketing
You proactively surface issues and opportunities

What We’re Looking For

Experience as a marketing generalist or operator
Comfortable managing multiple channels at once
Hands-on experience running Meta ad campaigns (this is a primary responsibility of the role)
Strong written and spoken English
Organized, proactive, and resilient
Comfortable with ambiguity and fast iteration
Not instruction-dependent

Working Model

Embedded role (this should be your primary professional focus, not one of many clients)
Async-first communication
Some overlap with U.S. Eastern Time afternoons or evenings/nights
Occasional live calls for planning or coordination
Paid trial period required before long-term engagement

How to Apply

Please fill out the screening questions at the link below:

https://forms.gle/LDdonNBBT6U71p4m9

TOTYM jobs

Marketing Operations Manager (Embedded, DTC & Community)