Employment Type:

Full-time
Exclusive (no agencies or freelancers with other clients)
Remote (with regular reporting and availability in your time zone)

Primary Objective:

To plan, manage, optimize, and scale performance-based paid advertising campaigns (Search & Display) across Google Ads, Bing Ads, and potentially Meta (Facebook/Instagram) and TikTok, focusing on acquisition at or below target CPA and volume growth.

Key Responsibilities:

Campaign Management:

Create, manage, and optimize campaigns on Google Ads and Bing Ads.
Set up and refine Search, Display, and Retargeting campaigns.
Bonus: Run and scale campaigns across Meta Ads (FB/IG) and TikTok Ads.
Maintain multiple ad accounts across different brands or offers in the finance niche.

Performance Optimization

Monitor daily performance metrics (CPA, CTR, ROAS, Conversion Rate).
Eliminate underperforming segments, placements, or keywords.
Scale winning campaigns while maintaining profitable CPA targets.
Utilize all available tools on each platform to enhance performance (e.g., audience signals, automation, scripts, extensions).

Campaign Expansion

Research and expand keyword targeting, audience segments, and placements.
Test new ad formats and campaign structures.
Propose and implement A/B tests for copy, creative, landing pages, and CTAs.

Creative Management

Provide creative direction or request specific creatives from internal teams.
Collaborate with designers/video editors to source or refine assets for ads.
Ensure ad assets comply with platform policies and are aligned with brand messaging.

Reporting & Strategy

Deliver clear weekly and monthly reports summarizing key metrics, insights, and next steps.
Prepare ad hoc reports when required.
Bring proactive growth ideas and strategies to meetings and debriefings.

Required Skills & Competencies:

Technical Skills

Advanced-level experience in:

Google Ads (Search, Display, PMax, Retargeting)
Bing Ads

Bonus: Experience with

Meta Business Manager (FB/IG Ads)
TikTok Ads Manager

Proficient in:

Google Tag Manager
Google Analytics (GA4)
Conversion Tracking setup & validation
Audience segmentation & remarketing

Solid understanding of:

Keyword research tools
Ad copywriting principles
Campaign budget allocation
CPA-based optimization strategies

Soft Skills

Strong analytical mindset with data-driven decision making
Proactive problem solver with a test-and-learn approach
Excellent written and verbal communication skills
Comfortable working independently with high accountability
Strong time management and ability to juggle multiple projects/accounts

Deliverables:

Fully optimized and actively managed campaigns across designated platforms
Weekly performance report (summary of spend, conversions, CPA, optimizations)
Monthly performance review (growth vs targets, insights, next steps)
Creative briefs or asset requests
Strategic growth recommendations
Documented testing roadmap and learnings

Ideal Candidate Profile:

3–5+ years of hands-on paid media experience (Search & Display focus)
Direct-to-consumer or lead-gen experience in finance or high-trust industries
Familiarity with compliance-sensitive advertising and ad policy workarounds
Performance-focused with a relentless drive to lower CPA and scale volume

Lime Holdings (PTY) jobs

Online Paid Advertising Specialist (Full-Time, Exclusive Role)