About Bobbie

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.

Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.

The Role

Do you live for a tagline? Agonize over the perfect ad script? Do oxford commas give you a little thrill? Bobbie is looking for a Brand Copy Lead to develop, own, and hone a differentiated brand voice across every touchpoint. You: Are obsessed with words, character creation, and the power of storytelling. Thrive on writing as much as you do on editing and mentoring a team. Get excited about crafting a compelling brand narrative and editing clear messaging sources of truth. Love working across creative and marketing teams to ensure Bobbie’s voice is distinct, consistent, and evolving in all the right ways. We: Are a growing team of passionate creatives and marketers on a mission to shake the stigma that surrounds parents’ feeding choices.

The ideal candidate has the strategic mind of a messaging architect and the hands-on ability to execute across platforms—particularly video scripting (oh, lots of it). You will be responsible for leading messaging strategy across marketing and creative, maintaining and enforcing a brand copy style guide, and ensuring that Bobbie’s voice is engaging, clear, and true to our mission.

What you will accomplish:

Develop & Own Brand Voice: Define, refine, and reinforce Bobbie’s unique voice across all channels, ensuring it remains consistent, compelling, and adaptable for different audiences and platforms.
Manage a Messaging Ecosystem: Maintain and evolve a brand style guide, voice guidelines, and messaging sources of truth to ensure copy alignment across the entire business, including outside partners.
Write & Edit Across Channels: Lead messaging strategy and execution across video, paid, email, platform, packaging, campaigns, and more—adapting tone and style as needed.
Script Video Content: Work closely with video editors and animators to write and refine high-volume video scripts for marketing, product storytelling, and brand campaigns.
Mentor & Edit a New Team: Provide editorial oversight, feedback, and mentorship to internal future and present freelance writers, ensuring top-tier copy across all creative outputs.
Collaborate Cross-Functionally: Partner with marketing, creative, and product teams to align messaging with overall business and brand strategy.
Ensure Strategic Messaging Alignment: Keep key stakeholders informed and aligned on messaging priorities and frameworks.

What we would like you to have:

10+ years of experience in brand copywriting (CPG, eCommerce, and startup experience preferred).
A portfolio of compelling brand, product, or social campaigns you concepted and wrote end to end—including video scripts—that demonstrates an ability to distill complex ideas into digestible, memorable narratives.
Experience building and managing a brand style guide and leading messaging consistency across a company.
Skilled editing chops, an impeccable eye for detail, and an ability to elevate the work of other writers.
A collaborator and communicator who thrives in a fast-paced, cross-functional environment and can seamlessly work with art directors, marketers, and leadership.
A self-starter who takes ownership of projects, sees around corners, and is always thinking about how to make messaging sharper, smarter, and more compelling.

You’re inspired by our core values:

Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation

Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

Group A (SF/Bay Area, Seattle, NYC): $178,000

Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $160,000

Group C (Albany, Atlanta, Baltimore, Baton Rouge, Birmingham, Charleston, Charlotte, Cincinnati, Cleveland, Dallas/Fort Worth, Detroit, Houston, Indianapolis, Las Vegas, Miami, Milwaukee, Nashville, New Orleans, Omaha, Orlando, Phoenix, Pittsburgh, Research Triangle, Salt Lake City, St. Louis, Tampa, Twin Cities): $151,500

Benefits

Competitive stock options
401k with employer match
Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
US-based remote work model
Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
16 paid company holidays, plus an end of year holiday shut down
16 weeks of paid parental leave with the option to take an additional 8 months unpaid
One year subscription to Bobbie or Baby's Only
$75 monthly internet stipend
Co-working space reimbursement

At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.

Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

Bobbie Personnel Privacy Policy and Notice at Collection

Bobbie jobs

Brand Copy Lead