Location: Remote / USA

Position Type: Full-Time/Non-Exempt

Salary: $80,000 - $100,000 + Performance bonus

Summary

At BetterRX, we’re transforming the hospice pharmacy experience. Our technology powers better medication access, real-time visibility, and better outcomes — freeing care teams to focus on what matters most: compassionate end-of-life care.

We’re building a category-defining company in a complex, high-impact space. Traditional PBMs profit from volume and markups. We don’t. Instead, we’ve built a modern, transparent model that actually works for hospices — and we need the right storyteller to help us bring it to life with the people who matter most.

Ideal Candidate

We’re looking for a driven, empathetic, and creative ABM Specialist to help us genuinely connect with our most strategic enterprise hospice accounts. You’ll play a central role in educating the market, elevating our brand, and enabling sales with personalized, thoughtful outreach that stands out — not just because it’s clever, but because it’s relevant, respectful, and real.

This is a unique opportunity to build a best-in-class ABM program from the ground up, inside a growing B2B healthtech company with long sales cycles, high ACVs, and deep mission alignment.

Primary Responsibilities

Targeting & Segmentation

Collaborate with sales and marketing to identify and prioritize target accounts
Build and refine an account tiering system to align resources with opportunity potential
Understand hospice market dynamics to inform account-level strategy

Campaign Execution

Plan and execute personalized, insight-driven campaigns across email, direct mail, LinkedIn, and events
Own pre- and post-conference ABM follow-up strategies to keep relationships warm
Partner with content and creative teams to develop bespoke landing pages, videos, and assets

Sales Alignment

Act as a bridge between sales and marketing — delivering research, custom assets, and messaging guidance
Help reps pursue opportunities with empathy, value, and confidence through custom 1:1 plays

Measurement & Optimization

Track account engagement, pipeline acceleration, and influenced revenue
Build ABM dashboards and analyze campaign performance to guide iteration

Tech & Tools

Operate within HubSpot, ZoomInfo, and related ABM tools (e.g., RollWorks, Mutiny, Postal.io)
Continuously explore emerging tools to enhance personalization and engagement

Skill Requirements

2–4 years in B2B marketing, demand generation, SDR/BDR, or sales enablement roles
A strategic thinker who loves getting into the details of execution
Strong writer and communicator with a talent for crafting relevant messaging
Ability to understand complex buyer journeys and match campaigns to real buyer pain
Experience in healthcare, SaaS, or other long-cycle B2B industries is a bonus
Empathy, curiosity, and a genuine interest in making a difference in end-of-life care

Other Requirements:

Ability to work 100% remote in quiet home office with reliable, high-speed Internet access.
Ability to travel for internal company retreats (twice annually)

Why This Role Rocks:

You’ll build something foundational in a high-growth, purpose-driven company
You’ll work side-by-side with an experienced team that values creativity, insight, and humanity
You’ll grow fast, own big programs, and make a measurable impact on revenue
You’ll help hospices discover a better way — and help BetterRX redefine what’s possible in hospice pharmacy

Benefits:

100% Remote Environment
Medical, Dental, Vision, Accidental
Company paid: Short Term Disability, Long Term Disability and Life Insurance
401k Match after 1 year of tenure (4%)
3 weeks of PTO
Closed for 13 Holiday's per year
Company-wide Bonus Plan

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