Job Description:
We are at an exciting time at H&R Block, driving strategic transformation both for the company and within marketing. This role will play a key part in establishing a strong marketing analytics function that provides internal consultancy and defines marketing’s impact on the business by establishing KPIs and frameworks that drive clarity on performance. This role will ensure data from various sources can be connected to deliver integrated data and insights. You will serve as a trusted advisor to the marketing leadership team, advising on growth opportunities and articulating marketing’s impact on business performance. The role will also involve collaborating across the Marketing & Experience organization including go-to-market leads, growth marketing, and customer marketing leads to identify insights that significantly impact the business. We are developing various capabilities in-house, and this role will be crucial in building this function, in partnership with data strategy and IT, to take on most of the insight generation in-house.
Key Responsibilities
Build a Well-Connected Marketing Analytics Organization
Drive Insights that Deliver Business Outcomes and Articulate Marketing’s Contribution to Business
Collaborate with key partners to deliver insights across disparate data sources, ensuring that findings are actionable and business relevant. For example, analyze creative insights across several sources such as brand data and channel-level creative insights.
Ensure Data Integrity and Automation to Drive a Higher Focus on Analytics and Insights Generation
About H&R Block...H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve grown to have approximately 12,000 offices throughout the United States and around the world.
We are a people company first and a tax company second. People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more.
H&R Block is committed to diversity and inclusion and is proud to be an equal opportunity employer. We consider qualified applicants regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. All qualified applicants are welcomed and encouraged to apply.
What you'll bring to the team...10+ years of experience in marketing analytics or a related quantitative field with a comprehensive understanding of marketing measurement, incrementality, channel attribution, and ROI frameworks.
Proficiency in utilizing advanced querying tools (Azure, Databricks) and programming languages including Python, SQL, and PySpark to help team and partners connect multiple data sources across multiple data storage locations.
Proficiency in web analytics tools including first-party analytics platforms (Adobe Analytics) and third-party platforms (DCM, FB, SEO Console), with a strong understanding of how dimensions and events tell the client's story.
Familiarity with building models to measure marketing incrementality and a detailed understanding of statistical analysis (e.g., hypothesis testing, experimentation, regressions).
A strong data-driven approach and results-focused mentality, with a passion for delivering measurable results and upholding high standards for the team. A track record of using data to drive business impact, preferably in a consumer-facing business.
#hrbjob #LI-REMOTE
Manager, Marketing Analytics at H&R Block summary:
The Manager of Marketing Analytics at H&R Block is responsible for establishing a robust marketing analytics function that informs business strategy through data-driven insights. This role involves working closely with the marketing leadership team to connect data from various sources, define KPIs, and assess marketing performance to drive business growth. The position requires a blend of analytical expertise and strategic collaboration to enhance marketing effectiveness and support continuous improvement initiatives.
Keywords:
Marketing Analytics, KPIs, Data Insights, Performance Measurement, Marketing Effectiveness, Data Governance, Business Strategy, ROI Frameworks, Statistical Analysis, Cross-Functional Collaboration
