Summary of This Role
We are seeking a dynamic and results oriented Sr. Growth Product Marketing Manager to join the global Product Marketing team to support one of our key products - Payments. As one of the fastest growing businesses in the company, payments business is primed for growth at scale
In this role you will be instrumental in collaborating with our revenue marketing teams in creating and executing on the growth strategy for our payments product line and be a key driver of revenue growth.
The Growth Product Marketing Manager will collaborate across the business working with product marketing, revenue marketing, product, sales and various other teams in executing the right growth marketing strategies to acquire net new customers and partners and cross-sell/upsell to existing customers. This role will require a deep understanding of our products, markets, competitors and target audiences.
Responsibilities
Campaign messaging - develop differentiated campaign positioning and messaging informed by thorough knowledge of the audience, competition and industry. Responsible for campaign hooks and themes that help convert.
Campaign content - Responsible for creating any campaign specific content that helps prospects identify the right solution and guides them to make a decision along the funnel.
Marketing campaigns - work with our revenue and product marketing teams to support campaign initiatives attracting new customers and partners. Experience working with software applications and in-app marketing experience is preferred.
Buyer journey - working to better understand our prospect journey, the different touchpoints, mapping content and proof points to the journey that helps convert and acquire or cross-sell/upsell
Be the voice of the customer - enable internal teams by being the internal voice of the customer.
Reporting - responsible for reporting back on campaign performance, and product revenue
What Part Will You Play?
- Develops and implements an effective product marketing plan for the most complex and unique products/product line, to showcase the value of TSYS products and capabilities in target markets.
- Develops and implements a detailed communications plan; ensures that messaging is clearly defined and consistently communicated internally and externally.
- Identifies target audience, articulates the value proposition and key business benefits, and helps influence product development based on this positioning. Provides input on new product market and consumer requirements to help define strategy and achieve business targets. Develops in-depth knowledge of consumer needs, key trends, and competitive landscape to influence product roadmap decisions.
- Develops collaborative, product messaging that differentiates TSYS products in the market and resonates with our clients. Works across the marketing team to provide content for website, collateral, press releases, media and industry analyst briefings, sales and channel training, online marketing, etc.
- Plans the end-to-end launch of new products and releases and helps drive cross-functional implementation of the go-to-market plan.
- Empowers the sales and account management teams by providing meaningful tools and resources to help them win customers and drive revenue. Partners closely with them to develop tools and strategies that they feel confident they can execute on. Develops compelling audience-specific messages and assets (product videos, customer success stories, demos, presentations, how-to guides etc.)
- Works with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities.
- Not an exhaustive list; other duties as assigned.
What Are We Looking For in This Role?
Minimum Qualifications
- Bachelor's Degree
- Relevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.
- Typically a minimum of 10 years
- Experience in product marketing and/or product management in a B2B environment. Experience within a card issuing, issuing processor or related payments industry or in a similar FinTech industry preferred. Demonstrated success in launching and driving adoption of new products in a B2B environment.
Preferred Qualifications
- Master's Degree
- Marketing or equivalent field from an accredited university or MBA.
What Are Our Desired Skills and Capabilities?
- Skills / Knowledge - Having broad yet in-depth expertise and unique knowledge, uses skills to set and ensure success of company objectives and principles and to achieve goals in creative and effective ways within environments and situations that are complex and difficult. Having ownership of a function, major account or matrix management responsibilities, uses knowledge to ensure success, strengthen relationships, expand the business through key initiatives, and lead matrix teams on complex projects. Barriers to entry such as technical committee and senior management review exist at this level.
- Job Complexity - Works on issue that impact design/selling success or address future concepts, products, or technologies. Creates formal networks with key decision makers and serves as external spokesperson for the organization with key accounts, agencies, partners, vendors, and sales prospects.
- Supervision - Exercises wide latitude in determining objectives and approaches to critical assignments.
