Exempt/Full-time/On-site
Reports to: Social Media & Partnerships Director
MISSION:
Grow the reputation of Wantable and its Private Brands through influencer and affiliate marketing efforts, aligning with business priorities to elevate brand awareness and drive Wantable and Private Brand customer order volume.
Brand priorities include:
Wantable
Private Brands: 78&Sunny, Interval, HERIZON, LFG
Wantable Cafe
Job Description:
The Influencer Relations & Affiliate Specialist will be responsible for building and managing influential brand partnerships through both influencer marketing and affiliate marketing initiatives. This role will work closely with the social media team to ensure a cohesive brand presence across all channels.
Responsibilities:
Develop strategic influencer marketing plans for Wantable and its subsidiary brands
Source, vet, and recruit relevant influencers that align with brand values and target audiences
Negotiate influencer contracts and manage ongoing collaborations
Assist with managing the social media content calendars, posting, and community engagement for 78&Sunny, Interval, and LFG
Create content guidelines and provide creative direction to ensure brand consistency
Monitor influencer campaign performance and utilize data to optimize strategies
Grow and manage the affiliate marketing program, recruiting new partners and supporting ongoing relationships
Set up proper tracking mechanisms for affiliate sales and commissions
Analyze affiliate program performance and make data-driven recommendations
Collaborate with social media, marketing, and creative teams to maximize impact of brand partnerships
Foster positive relationships with the influencer and affiliate communities
Expected Outcomes for this position:
Achieve a measurable increase in brand engagement metrics across all platforms.
Grow affiliate sales and influencer campaigns reach month-over-month.
Collect large volumes of quality UGC to use across all of our brands and various platforms, specifically paid ads and organic social accounts.
Maintain a high level of brand alignment and quality in all external communications and partnerships.
Requirements and Necessary Skills:
- Located in the Milwaukee area with transportation to get to/from Headquarters and any other “location” sets locally as needed - sometimes on short notice
- Available to work in Milwaukee; this position is not eligible for 100% remote work. Tuesdays, Wednesdays and Thursdays are a mandatory 9-5 PM at HQ and full use of Photo Studio content and product is acceptable.
- 3+ years of experience in influencer marketing and/or affiliate marketing
- Proven track record of building successful brand partnership programs
- Excellent communication and interpersonal skills to engage with external partners
- Strong analytical skills to measure campaign performance and draw insights
- Creative mindset to develop innovative partnership activations
- Adaptable and able to work independently in a fast-paced environment
- Familiarity with e-commerce platforms and influencer marketing tools
- Knowledge of effective social media strategies a plus
SKILLS:
Influencer Outreach and Collaboration:
- Experience identifying, vetting, and recruiting influencers and affiliates that align with brand values and target audience
- Ability to cultivate strong relationships with influencers and manage ongoing partnerships
- Skill in negotiating influencer/affiliate contracts and compensation structures
Campaign Management:
- Expertise in developing and executing influencer marketing and affiliate programs that drive measurable results
- Proficiency in campaign planning, content creation, tracking, and optimization
- Capacity to analyze campaign performance and provide data-driven insights
Content Creation:
- Expertise in creating visually appealing content that reflects the latest fashion trends and brand aesthetics.
- Ability to create personalized, engaging content that resonates with the diverse tastes and preferences of each unique brand’s customer base.
- Proficiency in photo and video editing tools that highlight product details, styling tips and other brand stories.
Brand Alignment:
- Strong understanding of the brand identity, target customer, and visual aesthetic
- Ability to ensure influencer and affiliate content seamlessly integrates with the brand
- Skill in providing creative direction and feedback to maintain brand consistency
Relationship Building:
- Excellent communication and interpersonal skills to foster collaborative partnerships
- Capacity to be a brand ambassador and evangelize the product/service to influencers
- Proactive in identifying new opportunities and relationship-building
Analytical Mindset:
- Skill in tracking and analyzing key performance metrics like reach, engagement, conversions, ROI
- Ability to use data to optimize campaigns, identify top-performing partners, and inform strategy
E-commerce Integration:
- Understanding of how influencer and affiliate programs integrate with e-commerce platforms
- Ability to leverage features like product links, discount codes, and analytics
Adaptability in the Fashion Retail Space:
- Quick adaptation to changing fashion trends and consumer preferences.
- Capacity to implement rapid changes in strategy based on new products, customer feedback, or market demands.
- Quick reaction to jump on big pop culture moments for relevancy.
We are unable to provide visa sponsorship. Resumes and communication must be submitted in English.
Why Wantable?
- Be part of a dynamic, fast-growing company that has innovation and creativity embedded in its DNA.
- A chance to shape our customers’ journey and leave a lasting impact on their self-confidence, one order at a time.
- Join a collaborative environment where your ideas matter, your efforts are rewarded and you can see results in real time.
Wantable team members enjoy free food, coffee, and drinks in our HQ's beautiful Wantable Cafe. We have a laid-back, casual environment in a state-of-the-art HQ in Walkers Point.
We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.
Even more exciting: paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise. You’ll be eligible for the discount on your first day.
Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options).
