Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.
ABOUT THE ROLE 🤹♀️
Within Rocket Money, we see our CRM program as an extension of our product. With over 200 triggered campaigns geared towards activating, engaging, and retaining members, our small albeit mighty CRM team is looking for a CRM associate/manager to help us further accelerate. With a focus on activation, engagement, and retention, you will be responsible for both setting up campaigns, measuring results, and socializing learnings to both senior leaders and cross department.
Our CRM program comprises of push, email, content card (native cards in our mobile app that we can personalize) and in-app pop-ups (full screen takeovers in our mobile app that we can personalize). We also use our CRM program to vapor test concepts (validate demand by assessing interest). You will work with multiple members of the larger product team to set-up experiments so we can together learn where to focus our energies.
This is a great opportunity for the right candidate to learn from industry veterans that have continually demonstrated their ability of moving metrics (in the right direction!).
Specifically, you will:
- Support CRM leadership increase throughput by executing campaigns (in Braze) and measuring results (in Amplitude).
- Within Braze, you will manage audience segments, set triggered campaigns that are cross platform, and set up customer journeys.
- Ingest learnings from campaigns to provide recommendations on iterative tests, by providing hypothesis and how we plan to measure / validate success.
- Partner with design team to share direction for campaigns and work through iterations to create assets.
- Stay up-to-date with industry trends and best practices in email marketing and CRM.
ABOUT YOU 🦄
- You have 1-2 years of experience in email marketing, CRM, or a related field.
- You are comfortable running A/B tests and analyzing performance metrics.
- You have strong communication and project management skills.
- You are detail-oriented and skilled in analyzing campaign data.
- Familiarity with tools like Braze and Amplitude is a plus.
- You are passionate about learning and growing in your role and enjoy collaborating with cross-functional teams.
WE OFFER 💫
- Health, Dental & Vision Plans
- Competitive Pay
- 401k Matching
- Unlimited PTO
- Lunch daily (in-office only)
- Snacks & Coffee (in-office only)
- Commuter benefits (in-office only)
Additional information: Salary range of $70,000 - $100,000. Base pay offered may vary depending on job-related knowledge, skill, and experience.
Rocket Money, Inc is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.*
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
