Digital Ad Serving Business Owner
Wilmington, DE ... As a Barclays Digital Ad Serving Business Owner, you will be accountable for the management and execution of all marketing campaigns in the Barclay’s owned digital and mobile channels. This is an opportunity to lead the end-to-end campaign execution for Barclays Owned Media Digital Ads by working with Technology, Business Owners, and the Operations team to drive conversions for existing and new campaigns. The MarTech Team manages the roadmap, vision, and usage of our MarTech tools and capabilities.
Barclays is one of the world's largest and most respected financial institutions, established in 1690, with a legacy of success, quality, and innovation. We've helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.
We currently offer a hybrid working model where colleagues have the flexibility to split their time working from home and an office. Everyone has the opportunity to integrate their professional and personal lives through this dynamic working model.
What will you be doing?
• Owning the SAS Match ad serving platform, used in combination with the Adobe suite of products
• Launching the SAS Match Ad Serving platform across all digital and mobile channels
• Developing the processes and procedures for managing and prioritizing Ad Serving Demand
• Increasing the overall impact of ad serving in the digital space while controlling frequency, duration and testing
• Formulating a vision around how Ad Serving will fit into the MarTech Stack to deliver the best possible customer experience, highest value to the bank, and fastest speed to market
• Partnering directly with business owners to evaluate the priority of marketing offers and messaging
• Maintaining and enhancing the reporting of impressions, clicks, and conversions of marketing campaigns to quantify any financial accountability/budgetary requirements
• Leading the offers operations/capabilities team
What we’re looking for:
• Extensive experience using or managing MarTech Tools (preferably in financial industry)
• Direct functional experience in CMS (e.g., AEM Sites or similar capability)
• Solid experience in Product Owner or Business Owner type role
• Extensive experience implementing cloud based content management tools and capabilities
In addition to the skills required to execute the job well, we're looking for people with the following capabilities to grow and contribute to our culture:
• Empathy: An ability to see a situation from another person’s perspective
• Ownership: A strong sense of pride in your work
• Connection: Build relationships with partners and colleagues
• Innovation: Openness to finding creative solutions
• Persistence: Desire to go above and beyond when necessary to get the job done
• Collaboration: Work well with others while building projects together
Skills that will help you in the role:
• Extensive experience and deep understanding of customer targeting and eligibility is preferred
• Holistic grasp of marketing, marketing operations process, and technology agile process is preferred
• Ability to build business case and understand P&Ls
• Bachelor’s degree in marketing, business, computer science, or other related area
At Barclays we understand that power of great customer experiences and we work hard every day to make sure that the needs and expectations of our customers are met and exceeded. We focus our energies on making every customer engagement better than before.
Where will you be working?
Barclays’ Wilmington campus boasts a recently renovated office space featuring a cafe, coffee bar, wellness breakout spaces and more. The campus is located along the historic Wilmington Riverfront where a glance out our windows reveals a scenic look at the Christina River and a growing riverfront community of luxury apartments, shops and restaurants. Additionally, the Wilmington train station is a short walk away, making travel from New York and Washington, DC fast and convenient.
We offer an environment that enables you to thrive and make an impact. Our colleagues are hard-working, focused on solutions, and collaborative. Here you will find people helping people at every level. Our culture is dedicated to innovation and maintaining a sense of balance and well-being.
LI-Hybrid
