Support the development of marketing programs for assigned brands / product categories; including but not limited to new product feasibility and commercialization, product lifecycle management, brand asset development, reporting and analysis, and brand marketing activations.
Essential Job Functions
- Support the development of new product feasibility by building out costing analyses, aggregating data for new item set up and generating and maintaining product information for commercialization, coordinating with Innovation, R&D, Operations, Finance and Supply Chain teams.
- Partner with marketing managers to ensure, assess and report on brand consistency across product lines, promotional materials, events, and above-the-line brand communications including but not limited to sell sheets, renders, hero images.
- Help coordinate social media and digital channels to engage targeted consumers; promote brand growth; act as a liaison across social, digital media channels and external contacts, e.g., agencies, vendors, influencers, and talent.
- Support the development of marketing materials, packaging design and sales collateral between corporate marketing, third-party vendors, sales, and trade marketing; follow up on quality of materials.
- Research category insights; analyze and follow market trends and syndicated data to segment, target, and position brands for long-term growth and be able to review and present data and insights to internal and external stakeholders.
- Communicate with stakeholders and coordinate needs for qualitative and quantitative research; coordinate sampling, concept testing, and sensory analysis panels.
- Create and implement growth strategies; plan, create and propose business growth for annual planning.
- Other duties as assigned.
Minimum Qualifications
- Bachelor’s degree in Marketing, Advertising, Business, or related field
- Two (2) years of marketing experience or one (1) year of Sigma internship experience
Preferred Qualifications
- Two (2) years social media, web, and digital / SEO marketing experience
- One (1) year CPG or Culinary experience
Knowledge, Skills & Abilities
- Proficient with Microsoft Office, including skills with Outlook, Word, PowerPoint, and Excel; experience creating and analyzing Excel databases, graphs, pivot tables, and building compelling business presentations.
- Detail oriented, well organized, and capable of prioritizing daily workload to complete multiple tasks and meet deadlines at the same time.
- Demonstrated ability to effectively communicate across all levels of the organization, present complex ideas concisely, and clearly articulate ideas verbally and in writing.
- Ability to build professional relationships with cross functional teams while facilitating a collaborative environment.
- Willingness to learn and able to flourish in a high-growth environment.
- Knowledge of consumer segmentation, targeting, and brand positioning as well as consumer insights development.
- Understanding of consumer needs, market trends, and competitive environment to segment, target, and position brands.
Environmental / Working Conditions
- Travel up to 40% of time and effectively work in a hybrid environment (both from home and in-office, as needed).
Physical Requirements
- Usual at-home and in-office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enabling the use of office machinery. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone, laptop computer keyboard/mouse, display screens, and remote video conferencing.
- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off
- Vision insurance
- And more......
Equal Employment Opportunity Statement
Sigma Foods and the Bar-S brand are Equal Opportunity Employers. We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by federal, state, or local law.
