Join the Customer Lifecycle Marketing team and help shape how we connect our stores to our customers—every step of the way.
As a Marketing Communications Manager, you will play a pivotal role in supporting the holistic, engaging customer lifecycle journey that strengthens relationships, drives loyalty, and fuels long-term growth. You’ll lead integrated marketing strategies that connect our retail store experience with digital, and inbound and outbound channels—ensuring every interaction feels seamless, relevant, and customer-first.
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Working cross-functionally across Base Marketing, Go-to-Market, Product, Channel Marketing, Sales, Pricing and Retail teams, you’ll translate business objectives into impactful campaigns that drive acquisition, engagement, and revenue growth across the full lifecycle.
If you’re energized by crafting compelling strategies, passionate about connected customer experiences, and thrive in a collaborative, fast-moving environment, this is the role for you.
What you’ll do
- Develop and execute regional mass and lifecycle marketing strategies that drive customer acquisition, revenue growth, and long-term engagement
- Lead strategic planning and performance across inbound and outbound channels, ensuring alignment to business targets and strategic pillars
- Build and maintain audience segmentation frameworks and journey-based messaging strategies that align message, timing, and channel to each stage of the customer lifecycle
- Connect retail store initiatives with broader marketing programs to deliver a unified omnichannel experience
- Manage end-to-end campaign execution—from brief and creative development through launch, optimization, and post-campaign analysis
- Own and monitor KPIs across awareness, engagement, acquisition, retention, and channel performance; generate insights and recommend optimizations based on trends and outcomes
- Identify and scope new opportunities across segmentation, content, creative, and testing (including A/B experimentation) to continuously improve performance
- Partner closely across marketing, business, and product teams to ensure seamless campaign delivery and alignment on shared objectives
