Overview
The Loyalty Specialist will provide support in planning, executing, measuring, and optimizing Loyalty offers related to QuickChek Rewards (QCR). Primary responsibilities include operational management for loyalty offers and rewards, insights development, and loyalty program fulfillment execution. Through this they will identify member-centric opportunities, process improvements, quality control and cost reduction opportunities. This person is expected to be an integral part of the Loyalty team by driving flawless execution while helping to identify opportunities, and actively partnering with other departments and outside vendor partners.
Responsibilities
- Day to day operational execution, testing, administration, monitoring, and reporting of all QCR offers, promotions, surveys and mobile pickup and delivery.
- Responsible for gathering and building detail boards and offer sheets of all QuickChek Rewards (QCR) offers and rewards for Category Management, Marketing, Accounting, Pricebook, IT and third-party vendors.
- Maintain QCR calendar and communication matrix to ensure there is a clear understanding of each offer detail by all parties involved with promotion execution.
- Contribute to planning and lead execution of loyalty program promotions and rewards.
- Continuously work with and support QCR and Merchandise Category Managers and Food Service & Beverage Category Managers to ensure monthly QCR offers are submitted and launched in accordance with processes, approvals, etc. while meeting necessary deadlines.
- Compose and distribute monthly QCR offers and rewards to field associates; additional distribution detail will be requested on a weekly and quarterly basis.
- Point-of-contact for field management and home office leadership in identifying and addressing QCR-related customer concerns and issues.
- Daily collection, monitoring, and reporting on budgeted offers and rewards while keeping a keen eye on funding caps and product limitations.
- Lead administration of QCR sweepstakes including rules development, promotion/execution specifics and winner communication.
- Maintain the QCR New to Industry (NTI) and Raze & Rebuild (R&R) communication matrix to ensure execution of the journeys to the appropriate member base.
- Maintain a close relationship with cross-functional stakeholders including Retail Operations, IT, Marketing, Accounting, Pricebook, Third-party vendors, and others to ensure clear, regular communication with loyalty stakeholders.
- As necessary, generate, configure, and manage QCR product images for utilization on the QCR app and other communications; this includes but is not limited to collaboration with outside agencies to create the proper images and communication to deploy rewards.
- Create all campaigns and schedule and deploy on a timely basis – including but not limited to member rewards and loyalty e-mail communication.
- Support the administration of app configurations as necessary (i.e., store hours and amenities).
- Perform other related duties as required or assigned.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Individual must be a self-starter and can work in a team environment with the flexibility to work under changing deadlines. Convenience-store and/or Loyalty experience a plus.
EDUCATION AND EXPERIENCE
Broad knowledge of such fields as accounting, marketing, business administration, finance, etc. Equivalent to a four year, plus 2 to 4 years related experience and/or training or equivalent combination of education and experience.
