Mid-Market New Logo Sales Representative

Cerifi • USA • 1d ago

Description

Nature and Scope

We are seeking a driven Mid-Market New Logo Sales Representative (Account Executive) to join our growing sales team. This role focuses exclusively on net new customer acquisition within the mid-market Ed Tech segment. You will own the full sales cycle, from prospecting and discovery to negotiation and close, driving revenue growth and expanding our customer base.

Key Responsibilities:

Prospect & Generate Pipeline – Use outbound prospecting, inbound leads, and strategic account targeting to build a healthy pipeline of qualified opportunities.
Discovery & Solution Selling – Conduct consultative discovery calls, understand customer pain points, and position solutions tailored to business needs.
Run Full Sales Cycle – Lead product demos, manage technical and business stakeholders, create compelling proposals, and negotiate contracts.
Achieve Quota – Consistently hit or exceed monthly and quarterly ARR (Annual Recurring Revenue) targets.
Collaborate Cross-Functionally – Work closely with SDRs, Marketing, Solutions Engineering, and Customer Success to ensure a smooth customer journey.
Market Intelligence – Stay on top of competitor offerings, industry trends, and customer insights to help refine go-to-market strategy.
CRM Hygiene – Maintain accurate pipeline data and forecasting within the CRM (e.g., Salesforce, HubSpot).

Requirements

5 years of B2B sales experience in Ed Tech with a track record of meeting/exceeding quota, preferably in SaaS or technology sales.
Proven success in new logo acquisition (not just renewals/upsells).
Skilled in consultative and value-based selling methodologies (MEDDIC, Challenger, SPIN, etc.).
Strong negotiation and closing skills; comfortable managing multi-stakeholder deals.
Excellent written/verbal communication and presentation skills.
Self-motivated, organized, and able to thrive in a fast-paced, high-growth environment.