Reporting to the Director, Shopper Marketing, the Shopper Marketing Manager will support CELSIUS' US Sales and Marketing teams by identifying strategic marketing opportunities and developing consumer-facing programs from concept to execution. This role requires close collaboration with Sales, Marketing, and Distribution Partners to create initiatives that align with retailer objectives and CELSIUS' brand goals. The Shopper Marketing Manager will play a critical role in retail marketing, executing activations that drive trial, awareness, and conversion at the point of sale. This is a full-time hybrid/remote position, with monthly travel to CELSIUS HQ in Boca Raton, FL and retailer HQs as needed.
- Develop and execute shopper marketing programs across key retailers, including National "Big Bets," B2B incentives, and retailer-specific campaigns.
- Partner with Sales, Marketing, and Distribution Teams to align programs with both retailer objectives and internal brand goals.
- Collaborate with Experiential, C&U, Field, Social Media, Influencer, Sports Marketing, Fitness, Innovation, and Commercial teams to develop integrated marketing strategies.
- Leverage Category Management insights and customer data to evaluate program effectiveness and optimize future activations.
- Partner with eCommerce and Media teams to integrate retail media networks and digital components into shopper marketing initiatives.
- Develop and execute in-store marketing activations, including retail events, merchandising, POS materials, and disruptive displays that enhance consumer engagement.
- Support the development of an Omnichannel Center of Excellence, ensuring CELSIUS' shopper marketing evolves with retail trends and consumer behavior.
- Drive incremental display inventory and implement strategies that convert shoppers from trial/awareness to consideration.
- Maintain and track performance metrics, ensuring marketing initiatives deliver measurable impact on sales and retailer engagement.
- Work cross-functionally to ensure programs are well-executed, on time, and within budget
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in shopper/trade marketing or a CPG, beverage, or food industry role.
- Familiarity with Circana or IRI preferred.
- Strong ability to translate data insights into actionable retail initiatives.
- Excellent project management and organizational skills, with experience handling multiple priorities.
- Strong public speaking and presentation skills.
- Experience in retail media networks and digital programmatic media (e.g., 7-Eleven Gulp Media).
- Proven ability to drive incremental sales lift at retail through trial and awareness campaigns.
- Ability to confidently collaborate with cross-functional teams and influence stakeholders.
- Must be fully proficient in Microsoft PowerPoint and Excel.
- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).
Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to careers@celsius.com.
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
