Classy, an affiliate of GoFundMe, is a Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about. Classy's platform provides powerful and intuitive fundraising tools to convert and retain donors. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise over $7 billion. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visit www.classy.org.
As the Senior Director of Partnerships you will play a pivotal role in driving customer value and business growth by cultivating and managing high-value strategic partnerships. You will set the strategic direction and lead the team responsible for strengthening strong, collaborative relationships with technology vendors, system integrators (SIs), and agency partners, with a particular emphasis on the Salesforce ecosystem. You will work closely with cross-functional teams including Sales, Marketing, Product and Customer Success to ensure we are aligned with our partners to continuously improve our integrated solutions, expand our market reach and help more social sector organizations thrive.
The Job…
- Strategic Leadership:
- Develop and implement a comprehensive partnership strategy to continue to position Classy as the most trusted and integrated fundraising platform in the nonprofit sector.
- Embed an ecosystem-led growth mentality into marketing, sales, customer success, and product teams, ensuring seamless alignment with company goals.
- Ecosystem Partnerships:
- Build and manage relationships with technology, SI, and agency partners to expand reach and improve client experiences.
- Collaborate with technology partners to enhance the Classy app marketplace and increase the adoption of integrated solutions.
- Work with agency partners to enable co-marketing, training, and service-based revenue opportunities that drive referrals and mutual success.
- Customer Success Enablement:
- Champion the role of partnerships in driving new customer acquisition and long-term customer success.
- Design and deliver partner enablement programs to improve technical understanding for higher quality implementations and better customer outcomes
- Ensure partners are integrated into the customer success journey, contributing to implementation, onboarding, and ongoing engagement efforts.
- Go-to-Market Collaboration:
- Design and manage joint sales and marketing programs including business planning and performance tracking, joint campaigns, events and thought leadership initiatives to drive ecosystem qualified leads (EQL’s) and referrals
- Support sales teams and engagements when partners are involved to drive aligned sales activities and sales success.
- Feedback Loops and Product Alignment:
- Establish regular feedback loops with partners to identify product opportunities, integration needs, and customer challenges.
- Influence the product roadmap by incorporating partner feedback and aligning development priorities with market demands.
- Salesforce Ecosystem Expertise:
- Leverage deep knowledge and established relationships within the Salesforce ecosystem to enhance Classy’s position as the preferred solution for nonprofits.
- Partner with Salesforce and related SIs to deliver solutions that address enterprise client needs, ensuring seamless product adoption and integration.
- Performance Metrics and Reporting:
- Define and track KPIs, including sourced/influenced revenue, partner engagement, integration adoption, and product feedback impact.
- Regularly report on partnership performance and ecosystem contributions to company objectives.
You…
- 10+ years of progressive experience in partnerships, channel development, sales or business development roles within technology organizations.
- Demonstrated ability to build and scale ecosystem-led growth strategies across sales, marketing, customer success, and product functions.
- Proven expertise within the Salesforce ecosystem, including experience with SIs and technology integration projects.
- Strong leadership and management experience, including building high-performing teams.
- Exceptional communication, negotiation, and relationship-building skills, with the ability to influence technical and executive stakeholders.
- Passion for leveraging technology partnerships to solve customer challenges and drive business outcomes.
- Nonprofit technology experience is a plus but not required.
- Some travel required.
Why you’ll love it here:
- Market competitive pay.
- Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee-only plans and 85% for employee + dependent plans) and employer HSA contributions.
- 401(k) retirement plan with company matching.
- Hybrid workplace with fully remote flexibility for many roles.
- Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses.
- A variety of mental and wellness programs to support employees.
- Generous paid parental leave and family planning stipend.
- Company provided life and disability coverages.
- Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday.
- Learning & development and recognition programs.
- “Gives Back” Program where employees can nominate a fundraiser every week for a donation from the company.
- Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.
- Employee resource groups.
- Your work has a real purpose and will help change lives on a global scale.
- You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together.
- We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose.
- We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!
The total annual salary for this full-time position is $218,500 - $327,500 which may include potential sales incentive payments, + equity + benefits. Your recruiter can share more about the specific OTE structure for this position during the hiring process. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training.
Your recruiter can share more about the specific salary range based on your location during the hiring process.
If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com
Dedication to Diversity
GoFundMe and Classy are committed to leveraging Diversity, Equity, Inclusion, and Belonging to cultivate a culture that embraces and supports the unique identities, experiences, and perspectives of our people and customers.
Our diversity recruiting priority is recognized under our first DEIB Driver: Opportunity Foster Diversity - we identify, recruit, and invest in top talent- ensure our people reflect the unique identities, experiences, and perspectives of the communities we serve and are all given the chance to grow.
Global Data Privacy Notice for Job Candidates and Applicants:
Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.
Learn more about GoFundMe:
We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘24 annual report.
Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.
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