Exverus Media is the data-driven media agency for culture creating, growth-stage brands. From our home office in Los Angeles (and remote!), we’ve won Small Agency of the Year: Media from AdWeek, YouTube Ad of the Year, Media Plan of the Year from AdWeek four times, and were named the fastest growing full-service media agency in the world twice. Not to mention also being selected as one of "LA Times Top Companies to Work For"!
Located in the heart of Hollywood with a stunning office overlooking Los Angeles (and remote!), we offer unlimited vacation and a culture where we are continuously renovating the agency to manage work/life balance. Our clients have included household names like MasterClass, Coca-Cola, Premier Nutrition and many more.
We are analytical. We are creative. And we are human - prioritizing our relationships with teammates and clients above everything else. Are you all of these things, and looking to take the next step in your career?
About the Role
The Exverus AMD, Performance is a measurement-driven, lower-funnel expert who is able to combine advertising and innovation in ways that help our clients grow their businesses measurably. This candidate is responsible for building a strong relationship with our clients, translating data into actionable insights and leads the team around them. The Performance AMD oversees all functions related to performance media: planning, activation, optimization/pacing reporting, and budget management. Serves as key performance contact for the account across all channels: Search, Social, Programmatic, and e-commerce/retail media. Oversees all channel functions to foster collaboration, synergy, and best-in-class integrated media campaigns. The AMD will oversee all standards, media performance, investments, with an eye for innovation and growth!
- 5+ years of experience in managing performance marketing campaigns for a media agency or in-house media planning/buying team
- Oversee Search, Social, Programmatic, and e-Commerce/Retail media teams in all aspects of platform from campaign build to budget pacing including:
- Adhering to agency standards and best practices for platforms (working with VP, Performance and Performance Directors)
- Budget accuracy and pacing, Billing, Estimates, schedules by flight, tactical highlights, investment data inputs (ex. - trafficking instructions), adherence objectives, checking buy authorizations/insertion orders, added value and makegood negotiations, compliance, fostering relationships with platforms, timely billing payments/reconciliations, etc.
- Stewardship, maintenance, and future opportunities including active re-negotiations (as applicable), discrepancy resolution, post analysis performance, KPI reporting for performance tracking
- Oversee campaign performance including monitoring and optimizations, brand safety and suitability, financial management/billing, and makegood recommendations
- Supervise planning and pre-campaign set up, creative management, media contracts / I.O.s, trafficking, and proof of launch deliverables
- Elevate media reporting from disparate channel insights to holistic, actionable, and digestible brand insights tied to business objectives
CROSS COLLABORATION:
- Build strong working relationships with clients and planning teams:
- Communicate status of larger scale projects and tasks across accounts
- Create and streamline processes adhering to agency best practice, tailored to specific needs
- Align on key client communications
- Collaborate to bring innovation to clients (opportunities, solutions, etc.)
WORK SUPERVISION:
- Review, provide feedback and approve all tactical recommendations prior to review with planning team and clients
- Review and elevate all tactical plans to ensure cross-channel continuity and holistic tactical recommendations aligning with all strategic goals and business objectives
- Support from Performance Directors to foster continue channel evolution and innovation
- Review and QA all reporting deliverables (ie. monthly reporting, QBRs, adhoc requests) to present holistic/omni-channel media performance
- Oversee any cross-channel budget changes/optimizations for enhanced synergies and flawless activation
THOUGHT LEADERSHIP:
- Share innovative thinking, ideas, and opportunities to evolve media campaigns and performance
- Regularly and proactively read trades, stay informed, and provide proactive updates and incorporate trends and developments in the media recommendations
CLIENT COMMUNICATION & RELATIONS:
- Build strong working relationships with clients:
- Have periodic 1:1 check ins to discuss client priorities
- Troubleshoot and problem solve for key client requests and issues that arise as necessary
- Find opportunities to educate clients on the latest opportunities and innovations in the marketplace - channel deep-dives, what’s new etc.
- Work to bridge e-comm and brand media for holistic planning, activation, and reporting
AGENCY RELATIONS:
- Coordinate with 3rd party agencies (Integrated Agency Team - IAT) regarding creative, content, and general campaign integrations
- Serve as performance representative and key contact with IAT
- Relay questions and changes to performance teams and make sure key channels are included in all relevant communications and workstreams
MENTORSHIP, TRAINING & EDUCATION:
- Develop consistent processes and workflows across SME teams
- Adhering to agency best practice, tailored to specific account needs
- Mentor and manage growth of performance
- Identify educational and training opportunities
- Create opportunities to yield higher visibility to performance media (ie. deep-dives, building media partnerships etc.)
- Address team and client questions related to specific subject matter questions
- Reinforce key learnings and historical performance insights with SME teams
BUDGETARY RESPONSIBILITIES:
- Oversee management of budgetary tasks (including client budget issuances) and billing responsibilities
- Liaise with performance directors on investment projections and key partnerships
A Few Other Things
- Fosters an environment for growth and learning
- Represents Exverus professionally with clients
- Ensures that deadlines are met, including managing client expectations
- Promotes a supportive working environment where new ideas are welcomed
- Focuses on problem solving and solutions, guiding the team accordingly
- Ensures the team is regularly informed and updated regarding client needs and strategies
- Manages applicable client budgets
- Transparent path for growth and professional progress
- Health benefits + company match 401k
- Unlimited PTO
- Remote position potential
- Tight-knit team that works together and has fun together
- A culture of creativity, collaboration, respect for work effort, and transparency
- Clients who are professional, respectful, and open to creative ideas
- Ownership to build client relationships, mentor junior team members and practice leadership visibility within the agency
