What You'll Be Doing

This is a PR contract with a clear goal. Maximize earned media coverage and free trial signups culminating in a high-impact, single-day PR push campaign in early May. You'll work on this campaign roughly from mid-March thru early May and own the media outreach execution end-to-end across a mix of earned and paid placements.

Specifically, that means:

Researching and helping to build targeted media and influencer contact lists relevant to govtech and public sector audiences
Writing and sending pitches to journalists, reporters, editors, and influencers.
Managing follow-ups and ongoing relationship management throughout the campaign
Identifying and negotiating earned media placement opportunities along with sponsored editorial content, advertorials, and sponsored social/media posts
Tracking outreach activity and coverage results in a shared system
Coordinating logistics with media and influencers leading up to and on the PR day itself

About You

You have hands-on media relations experience. You've pitched journalists and gotten placements in real editorial outlets, not just secured backlinks through content syndication or blogger outreach
You have experience with both earned media and paid placements and know how to evaluate and negotiate them.
You understand the difference between PR and digital PR. If your background is primarily in link building, this is not the right fit.
You're organized and detail-oriented. You have a system for managing outreach at volume without things falling through the cracks.
You're self-motivated, take ownership, and follow through on what you say you're going to do
Bonus: familiarity with govtech, government software, or public sector media

Logistics

Fully remote contract campaign project
Expected Pay Range: TBD

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Media Relations Contractor